"It will probably take another five years before we see the $1,000 price range (per genome)," S&P Equity Research analyst Jeffery Loo said Illumina, which also has an array business, competes with the likes of Life Technologies Corp, Affymetrix Inc, Roche, Agilent Technologies Inc and Helicos BioSciences Corp EVOLVE OR PERISH But as technology changes the way genetic analysis is conducted, companies are increasingly seeing the need to jump on the gene sequencing bandwagon sooner rather than later Affymetrix, a pure play array maker, has seen its shares fall about 20 percent and its investment rating downgraded by at least two brokerages, since the launch of the HiSeq 2000 Rival array makers have not taken as much of a hit, as they have alternative revenue streams or are already pursuing a gene sequencing business "There will always be room for arrays but Affymetrix is in need of new technologies out there that address growing markets," Canaccord Adams analyst Matthew Scalo said