The Seattle Times: Business & Technology - 01:16 ET Mar 15, 2010Pandora Media, Inc.
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Ralph Schackart
at
William Blair & Company"But now it's a pretty out of body experience.". At the end of 2009,
Pandora reported its first profitable quarter and $50 million in annual revenue mostly from ads and the rest from subscriptions and payments from iTunes and Amazon.com when people buy music.
Revenue will probably be $100 million this year, said Ralph Schackart, a digital media analyst at William Blair. Pandora's success can be credited to old fashioned perseverance, its ability to harness intense loyalty from users and a willingness to shift directions from business to consumer, from subscription to free, from computer to mobile when its fortunes flagged. Its library now has 700,000 songs, each categorized by an employee based on 400 musical attributes, like whether the voice is breathy, like Charlotte Gainsbourg, or gravelly like Tom Waits. Listeners pick a song or musician they like, and
Pandora serves up songs with similar qualities
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"But now it's a pretty out of body experience.". At the end of 2009, <span class="company">Pandora</span> reported its first profitable quarter and $50 million in annual revenue mostly from ads and the rest from subscriptions and payments from iTunes and Amazon.com when people buy music.<span class="sent"> Revenue will probably be $100 million this year, said <span class="analyst">Ralph Schackart</span>, a digital media analyst at William Blair. <span class="company">Pandora</span>'s success can be credited to old fashioned perseverance, its ability to harness intense loyalty from users and a willingness to shift directions from business to consumer, from subscription to free, from computer to mobile when its fortunes flagged.</span> Its library now has 700,000 songs, each categorized by an employee based on 400 musical attributes, like whether the voice is breathy, like Charlotte Gainsbourg, or gravelly like Tom Waits. Listeners pick a song or musician they like, and <span class="company">Pandora</span> serves up songs with similar qualities...."But now it's a pretty out of body experience.". At the end of 2009, <span class="company">Pandora</span> reported its first profitable quarter and $50 million in annual revenue mostly from ads and the rest from subscriptions and payments from iTunes and Amazon.com when people buy music.<span class="sent"> Revenue will probably be $100 million this year, said <span class="analyst
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