Fitch Ratings London 11 : Fitch Ratings says today that major European pharmaceutical companies are seeking alliances and M&A opportunities in emerging markets such as India to offset the looming negative growth impact from unprecedented drug patent expiries, government and third party payer cost containment policies, and the challenging regulatory environment in Europe and the US. "Large European pharmaceutical companies, such as AstraZeneca which announced a license and supply agreement with the Indian branded generics company Torrent Pharmaceuticals Ltd today, are seeking to increase their presence in emerging markets," says Britta Holt, Director in Fitch's EMEA Corporate Healthcare team. "Such initiatives among large Pharma companies reflect a strategic attempt to position themselves in high growth regions, although this puts pressure on operating profitability.". Under AstraZeneca and Torrent's agreement, the Indian company will supply AstraZeneca ('AA '/Stable/'F1+') with a portfolio of generic medicines for which Torrent already has licenses in a range of emerging market countries. Branded generics are an important product area for big European pharma companies in emerging markets, as they are generally more affordable than innovative drugs and demand is therefore high.