Investor''s Business Daily - Technology - Dec 17, 2009Sony Corporation (6758)
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Benjamin Bajarin
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Creative Strategies"They have retained quite healthy market share because of very good word of mouth, very good distribution and strong ease of use"
Sony ( SNE ), Kodak ( EK ), Audiovox ( VOXX ) and others have come out with similar candy bar shaped camcorders
But Flip is still No 1 in the pocket camcorder category by unit sales in the US It's No 2 in the overall camcorder market, says NPD, at 23%, trailing only Sony at 30% Flip continues to succeed because it's focused on simplicity, says Ben Bajarin, an analyst with Creative Strategies That simplicity shows up in hardware design and software, he says
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"They have retained quite healthy market share because of very good word of mouth, very good distribution and strong ease of use" <span class="company">Sony</span> ( SNE ), Kodak ( EK ), Audiovox ( VOXX ) and others have come out with similar candy bar shaped camcorders<span class="sent"> But Flip is still No 1 in the pocket camcorder category by unit sales in the US It's No 2 in the overall camcorder market, says NPD, at 23%, trailing only <span class="company">Sony</span> at 30% Flip continues to succeed because it's focused on simplicity, says <span class="analyst">Ben Bajarin</span>, an analyst with Creative Strategies</span> That simplicity shows up in hardware design and software, he says
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