ajc.com - Business - Mar 12, 2010Macy's, Inc. (M)
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Bill Dreher
at
Deutsche BankIn the big picture, the department store has a lot more to worry about than bows, raffia, ribbons and perfectly creased edges.
Macy's is still trying to smooth out the wrinkles from industry consolidation, and the long awaited benefits of its My
Macy's initiative an effort to tailor merchandise to local markets haven't quite materialized yet. Add to that a more financially finicky consumer and gift wrapping seems the least of
Macy's concerns.
"Post recession consumers now are much more value conscious and increasingly trading down to discount department stores," Deutsche Bank analyst Bill Dreher said recently. For the gift wrapping challenged, though, there are always neighborhood nooks like The Paper Source in Virginia Highland or the gift bags at The Dollar Tree.
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In the big picture, the department store has a lot more to worry about than bows, raffia, ribbons and perfectly creased edges. <span class="company">Macy</span>'s is still trying to smooth out the wrinkles from industry consolidation, and the long awaited benefits of its My <span class="company">Macy</span>'s initiative an effort to tailor merchandise to local markets haven't quite materialized yet. Add to that a more financially finicky consumer and gift wrapping seems the least of <span class="company">Macy</span>'s concerns.<span class="sent"> "Post recession consumers now are much more value conscious and increasingly trading down to discount department stores," Deutsche Bank analyst <span class="analyst">Bill Dreher</span> said recently.</span> For the gift wrapping challenged, though, there are always neighborhood nooks like The Paper Source in Virginia Highland or the gift bags at The Dollar Tree.
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