The Globe and Mail - Globe Auto RSS Feed - Mar 04, 2010Toyota Motor Corporation (7203)
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Brian Johnson
at
Barclays CapitalA rare display of discipline among auto makers to cut consumer incentives is in danger of being blown apart by
Toyota Motor Corp.'s bid to woo Americans back to its showrooms. In response to the recall crisis that helped send its U. S sales down 9 per cent last month,
Toyota has introduced what it calls the "most far reaching sales program in its history," a program of interest free loans on several vehicles that has already sparked similar actions from General Motors Co and Chrysler Group LLC.
"These expensive programs should represent a material step up in cost of incentives, leading us to anticipate a breakdown in the industry's recent pricing discipline," Brian Johnson, auto industry analyst at Barclays Capital, said in a research report. If that discipline breaks down, Mr. Johnson noted, profits for all high volume auto makers could be affected
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A rare display of discipline among auto makers to cut consumer incentives is in danger of being blown apart by <span class="company">Toyota</span> Motor Corp.'s bid to woo Americans back to its showrooms. In response to the recall crisis that helped send its U. S sales down 9 per cent last month, <span class="company">Toyota</span> has introduced what it calls the "most far reaching sales program in its history," a program of interest free loans on several vehicles that has already sparked similar actions from General Motors Co and Chrysler Group LLC.<span class="sent"> "These expensive programs should represent a material step up in cost of incentives, leading us to anticipate a breakdown in the industry's recent pricing discipline," <span class="analyst">Brian Johnson</span>, auto industry analyst at Barclays Capital, said in a research report.</span> If that discipline breaks down, Mr. Johnson noted, profits for all high volume auto makers could be affected....A rare display of discipline among auto makers to cut consumer incentives is in danger of being blown apart by <span class="company">Toyota</span> Motor Corp.'s bid to woo Americans back to its showrooms. In response to the recall crisis that helped send its U. S sales down 9 per cent last month, <span class="company">Toyota</span> has introduced what it calls the "most far reaching sales program in its history," a program of interest free loans on several vehicles that has already sparked similar actions from General
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