Alacra Pulse Banner
 

Brian Marshall, Broadpoint.AmTech

Search Street Pulse:
 
 
Follow Alacra Pulse on Twitter
Latest Analyst Comments by Brian Marshall, Broadpoint.AmTech
 

Fear & Loathing Over iPad Pricing (GigaOM) - 20:00 ET Feb 08, 2010

‘While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),' Shope wrote Initially everyone was expecting Apple to launch a device that would cost as much as $1,000, but instead the company came in at half that price — and it's still getting criticized Given that the iPad hasn't even made it to the market yet, this conversation about price cuts is kinda moot Let's assume that Apple does have to cut the device's price — it still has lots of room to make a profit with it According to Broadpoint AmTech analyst Brian Marshall, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent 
Recent Research on Apple Inc (AAPL)
Q4 2009 Apple Inc. Earnings Conference Call (Thomson Street Events)- Oct 19, 2009
more research
Share:  According to Broadpoint AmTech analyst <span class="analyst">Brian Marshall</span>, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent Tweet this 

According to Broadpoint AmTech analyst Brian Marshall, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent Have you checked the gross margin on a netbook, Nokia smartphone or even a Motorola device lately? I rest my case Regardless, I'm amazed at the play being given to this iPad price cuts story 
Recent Research on Nokia Corporation (NOK.1)
Q4 2009 Nokia Earnings Conference Call (Thomson Street Events)- Jan 28, 2010
Nokia Capital Markets Day - Keynote Presentations (Thomson Street Events)- Dec 02, 2009
Summary: Nokia Corp. (S&P Credit Research)- Oct 23, 2009
more research
Share:  According to Broadpoint AmTech analyst <span class="analyst">Brian Marshall</span>, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent Tweet this 

According to Broadpoint AmTech analyst Brian Marshall, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent Have you checked the gross margin on a netbook, Nokia smartphone or even a Motorola device lately? I rest my case Regardless, I'm amazed at the play being given to this iPad price cuts story 
Recent Research on Motorola, Inc. (MOT)
Summary: Motorola Inc. (S&P Credit Research)- Dec 17, 2009
Motorola Inc. (S&P Credit Research)- Dec 17, 2009
more research
Share:  According to Broadpoint AmTech analyst <span class="analyst">Brian Marshall</span>, the base model $499 iPad will cost about $290 to manufacture and has a gross margin of 429 percent Tweet this 

A Wild, Wild Week for Apple (E-Commerce Times) - Feb 03, 2010

Still, that particular iMac is generally a niche product, according to Broadpoint Amtech analyst Brian Marshall, and so it won't impact Apple's share prices much iPhone's Market Share Slips Yet another bit of bad news for Apple surfaced Tuesday: Its iconic iPhone lost market share in the last quarter 
Share:  Still, that particular iMac is generally a niche product, according to Broadpoint Amtech analyst <span class="analyst">Brian Marshall</span>, and so it won't impact <span class="company">Apple</span>'s share prices much iPhone's Market Share Slips Yet another bit of bad news for <span class="company">Apple</span> surfaced Tuesday: Its iconic iPhone lost market share in the last quarter Tweet this 

Low-Cost iPad Parts Could Help Apple Cash In (InternetNews Realtime News for IT Managers) - Feb 01, 2010

BroadPoint AmTech analyst Brian Marshall has an idea why Running through the cost of the components, Marshall says the device could be highly profitable for Apple, even at the relatively modest price point Hardware Central takes a look Apple's recently launched iPad could yield a tidy profit for the company thanks to its relatively low cost for parts, if an analysis of the components proves accurate According to BroadPoint AmTech analyst Brian Marshall, the low end $499 version of the new tablet costs about $270 in materials and manufacturing 
Share:  BroadPoint AmTech analyst <span class="analyst">Brian Marshall</span> has an idea why Running through the cost of the components, Marshall says the device could be highly profitable for <span class="company">Apple</span>, even at the relatively modest price point Tweet this 

Apple Makes at Least $200 Per iPad Sold: Report (GigaOM) - Feb 01, 2010

Apple is clearly no fan of this kind of sales strategy, and the brand new iPad is no exception A new report by BroadPoint AmTech analyst Brian Marshall about the cost of production of the iPad based on the going rate for component parts, manufacturing cost and built in warranty repair costs reveals quite a wide profit margin on a per device basis The entry level $499 model apparently generates $208 in profit, while the top of the line $829 model more than doubles that, raking in $446 per unit 
Share:  A new report by BroadPoint AmTech analyst <span class="analyst">Brian Marshall</span> about the cost of production of the iPad based on the going rate for component parts, manufacturing cost and built in warranty repair costs reveals quite a wide profit margin on a per device basis Tweet this 

What The Heck Happened To Apple's iPad Deal With Verizon? (AAPL, VZ, T) (The Business Insider) - Feb 01, 2010

Perhaps Apple wasn't happy with a chip or wireless radio component, or wanted to push along the GSM based edition before it messed with an EVDO based version Perhaps Apple's original iPhone exclusive with AT&T also somehow covered the iPad, at least until a certain date Reached for comment, Broadpoint AmTech's Brian Marshall says he's "not 100% sure" what happened, but that the companies will still work together 
Share:  Reached for comment, Broadpoint AmTech's <span class="analyst">Brian Marshall</span> says he's "not 100% sure" what happened, but that the companies will still work together Tweet this 

What The Hell Happened To Apple's iPad Deal With Verizon? (AAPL, VZ, T) (Silicon Alley Insider) - Feb 01, 2010

Perhaps Apple wasn't happy with a chip or wireless radio component, or wanted to push along the GSM based edition before it messed with an EVDO based version Perhaps Apple's original iPhone exclusive with AT&T also somehow covered the iPad, at least until a certain date Reached for comment, Broadpoint AmTech's Brian Marshall says he's "not 100% sure" what happened, but that the companies will still work together "Based on some of my datapoints, I still think VZ will happen in the near term on the iPad and in 2H10 on the iPhone" This makes sense, and we expect to see Apple and Verizon together sooner than later, even if only for the iPhone 
Share:  Reached for comment, Broadpoint AmTech's <span class="analyst">Brian Marshall</span> says he's "not 100% sure" what happened, but that the companies will still work together Tweet this 

Will Strong iPad Sales Undo ATandT's San Francisco, NYC Efforts? (eWeek Wireless) - Jan 30, 2010

"The first bloom of sales will be among dedicated Apple customers, who will buy pretty much anything the company comes up with," said King "That could include iPhone users who see it as an interesting add on device" King added that while the iPad is beautifully designed, it has a few shortcomings — such as its inability to multitask and its lack of a Webcam — and consequently, Apple is now hustling to address the issues that have been raised by, for example, introducing a VOIP solution for the iPhone, which seems applicable to the iPad , and announcing that through iWork , Microsoft Office documents can be ported to the iPad "I'm not sure if that will be enough to push strong sales in the long term," said King "Immediately, though, I expect sales to be very healthy" In a Jan 28 research note, Broadpoint AmTech analyst Brian Marshall, after getting some hands on time with the iPad, revised the number of iPad he expects Apple will sell in 2010 
Share:  In a Jan 28 research note, Broadpoint AmTech analyst <span class="analyst">Brian Marshall</span>, after getting some hands on time with the iPad, revised the number of iPad he expects Apple will sell in 2010 Tweet this 

Apple makes $208 on each $499 iPad (Computerworld) (Peter O'Kelly's Reality Check) - Jan 30, 2010

The $499 version of the new iPad tablet actually runs Apple about $270 in materials and manufacturing costs, a Wall Street analyst said today According to a bill of materials (BOM) analysis by Brian Marshall of BroadPoint AmTech, the cost of goods inside Apple 's 16GB Wi Fi only iPad totals $27050 That figure includes a $10 line item dedicated to manufacturing, but doesn't include another $20 set aside for under warranty service costs Adding the latter makes Marshall's bottom line total $29050 
Share:  According to a bill of materials (BOM) analysis by <span class="analyst">Brian Marshall</span> of BroadPoint AmTech, the cost of goods inside <span class="company">Apple</span> 's 16GB Wi Fi only iPad totals $27050 Tweet this 

Real cost behind Apple iPad is $270: Analyst (International Business Times) - Jan 29, 2010

The newly released Apple iPad tablet retails at $499, but according to an analyst, the tablet device costs Apple about $270 to make The cost of the materials inside Apple's 16GB WiFi only iPad costs $27050, according to Brian Marshall of BroadPoint AmTech Marshall estimates another $10 is needed for manufacturing, but that doesn't include another $20 set aside for under warranty service costs Adding the latter makes Marshall's bottom line total $29050 
Share:  The cost of the materials inside <span class="company">Apple</span>'s 16GB WiFi only iPad costs $27050, according to <span class="analyst">Brian Marshall</span> of BroadPoint AmTech Tweet this 

Wall Street: Apple Might Sell 1-5 Million iPads in the First Year (Mashable) - Jan 29, 2010

Abramsky from RBC Capital Markets forecasts first year sales of 5 million, claiming the iPad is "a revolutionary e reading, browsing, media, gaming experience," but also noting that it lacks certain sought for features, like multitasking and a cameraKaufman Bros' Shaw Wu didn't predict sales, but claims that Apple intends to build 5 million units in the first year, and 10 million by the end of the second year Analyst Charlie Wolf from Needham & Company is predicting that Apple will sell 4 million units in the first twelve months, but Oppenheimer's Yair Reiner and Brian Marshall from BroadpointAmTech are far more cautious, predicting 11 and 22 million units sold in the first year, respectivelyApple has surprised us many times in its history, and no one can be certain just how well the iPad will sell 
Share:  Analyst Charlie Wolf from Needham & Company is predicting that <span class="company">Apple</span> will sell 4 million units in the first twelve months, but Oppenheimer's Yair Reiner and <span class="analyst">Brian Marshall</span> from BroadpointAmTech are far more cautious, predicting 11 and 22 million units sold in the first year, respectively<span class="company">Apple</span> has surprised us many times in its history, and no one can be certain just how well the iPad will sell Tweet this 

Analyst Praise Couldn't Prop Up AAPL, Stock Drops 4% (The Mac Observer) - Jan 28, 2010

Analyst praise of Apple's iPad wasn't enough to prop up the company's stock, which dropped more than 4% Thursday Broadpoint AmTech's Brian Marshall, for instance, said the device exceeded his expectations , while Marketwatch reported that Keith Bachman of BMO Capital Markets told his clients that the iPad had "largely met high expectations" 
Share:  Broadpoint AmTech's <span class="analyst">Brian Marshall</span>, for instance, said the device exceeded his expectations , while Marketwatch reported that Keith Bachman of BMO Capital Markets told his clients that the iPad had "largely met high expectations" Tweet this 

Amazon earnings surge in fourth quarter (MarketWatch) - Jan 28, 2010

Apple's iPad a 'media player' A day after Apple's unveiling of the iPad, analyst Brian Marshall at Broadpoint AmTech says he believes it's a "phenomenal product" that's aggressively priced and could sell millions of units this year and even send the stock to $300 
Share:  <span class="company">Apple</span>'s iPad a 'media player' A day after <span class="company">Apple</span>'s unveiling of the iPad, analyst <span class="analyst">Brian Marshall</span> at Broadpoint AmTech says he believes it's a "phenomenal product" that's aggressively priced and could sell millions of units this year and even send the stock to $300 Tweet this 

What the iPad Means for Your Wallet (WSJ.com: What's News Technology) - Jan 28, 2010

As I wrote earlier this month , the best thing Steve Jobs could have done for his stockholders would have been to start handing out dividends Brian Marshall, an analyst at Broadpoint AmTech, says the company's net cash pile is up to about $43 a share But no dividends 
Share:  <span class="analyst">Brian Marshall</span>, an analyst at Broadpoint AmTech, says the company's net cash pile is up to about $43 a share But no dividends Tweet this 

Apple redefines tablet computer mkt with iPad (The Financial Express) - Jan 28, 2010

"Pricing is very aggressive, so it's pretty positive from a mass adoption perspective," said Brian Marshall, an analyst with Broadpoint Amtech The iPad is Apple's biggest bet on a new product since the iPhone three years ago, and seeks to tap an unproven market for tablets Analysts, while impressed by the iPad's seamless functionality, also pointed out that consumers already have smartphones and laptops for their mobile computing needs Jobs described the iPad as a "third category" of devices, a do everything media gadget that can surf the Web, and play movies and video games 
Share:  "Pricing is very aggressive, so it's pretty positive from a mass adoption perspective," said <span class="analyst">Brian Marshall</span>, an analyst with Broadpoint Amtech Tweet this 

Wall Street calls iPad a 'Grand Slam' (International Business Times) - Jan 28, 2010

Although arriving with few content partnerships, and resembling an oversized iPod, industry analysts are enchanted with the device's prospects "In our view, Steve Jobs and the Apple crew surpassed expectations with the long anticipated unveiling of the tablet device," Brian Marshall of AmTech told clients "While we were impressed with the specs during the briefing given by Mr Jobs, it was not until we actually used the iPad for 15 minutes were we convinced this will be another grand slam product" Ramping up to the event, many insiders were predicting price points north of $600, making the $499 base price of the iPad particularly surprising That will give it appeal to the market that would otherwise buy a netbook 
Share:  "In our view, Steve Jobs and the <span class="company">Apple</span> crew surpassed expectations with the long anticipated unveiling of the tablet device," <span class="analyst">Brian Marshall</span> of AmTech told clients Tweet this 

Apple unveils $499 iPad, takes on Amazon (Trade Arabia News - IT & Telecommunications) - Jan 28, 2010

Famous for his skills as a pitchman, Jobs, dressed in his trademark blue jeans and black turtleneck, created plenty of drama as he waited until late in the event to discuss the cost of the iPad, which analysts had expected to be up to $1,000 Apple elected to price it for as little as $499 for 16 gigabytes of storage, starting in late March An extra $130 is needed to equip the iPad with third generation (3G) wireless capability Higher capacity models will sell for $599 and $699 'Pricing is very aggressive, so it's pretty positive from a mass adoption perspective,' said Brian Marshall, an analyst with Broadpoint Amtech 
Share:  'Pricing is very aggressive, so it's pretty positive from a mass adoption perspective,' said <span class="analyst">Brian Marshall</span>, an analyst with Broadpoint Amtech Tweet this 

Apple pitches $499 iPad (Euro Investor) - Jan 27, 2010

Famous for his skills as a pitchman, Jobs, dressed in his trademark blue jeans and black turtleneck, created plenty of drama as he waited until late in the event to discuss the cost of the iPad, which analysts had expected to be up to $1,000 (619 pounds) Apple elected to price it for as little as $499 for 16 gigabytes of storage, starting in late March An extra $130 is needed to equip the iPad with third generation (3G) wireless capability Higher capacity models will sell for $599 and $699 "Pricing is very aggressive, so it's pretty positive from a mass adoption perspective," said Brian Marshall, an analyst with Broadpoint Amtech 
Share:  "Pricing is very aggressive, so it's pretty positive from a mass adoption perspective," said <span class="analyst">Brian Marshall</span>, an analyst with Broadpoint Amtech Tweet this 

iPad price a 'gigantic win' for Apple (ABC News: Business) - Jan 27, 2010

The non 3G model at $US499 is very surprising," Michael Yoshikami, an analyst with YCMNet Advisors told Bloomberg Brian Marshall, an analyst at Broadpoint Amtech, told Reuters that the iPad's advantage would be its higher multi functionality than many other e book readers, such as Amazon's Kindle "Pricing is very aggressive, so it's pretty positive from a mass adoption perspective It was about $200 lower than what I was expecting," he said "I think (Kindle is) going to have a tough road ahead 
Recent Research on Amazon.com, Inc. (AMZN)
Amazon Ratings Placed On CreditWatch Positive (S&P Credit Research)- Dec 17, 2009
Q3 2009 Amazon.com, Inc. Earnings Conference Call (Thomson Street Events)- Oct 22, 2009
more research
Share:  <span class="analyst">Brian Marshall</span>, an analyst at Broadpoint Amtech, told Reuters that the iPad's advantage would be its higher multi functionality than many other e book readers, such as <span class="company">Amazon</span>'s Kindle Tweet this 

Bio
 

Brian Marshall

Broadpoint.AmTech

Quotability Rating:
Quotability Index: the stars indicate how frequently this analyst is quoted in the Street Pulse sources. Five stars represent the top quintile, four stars the next and so forth.
This is me
Brian Marshall

About Brian Marshall:

Brian joined American Technology Research in 2008 to cover the hardware and semiconductor sectors. Over the past 12 years, Brian has conducted fundamental research on the technology, media and telecom (TMT) industry from both a buy-side and sell-side perspective. In 2006, he started his own global TMT long/short fund (Arch Rock) and partnered with Jefferies Asset Management. Prior to this, Brian was employed at DE Shaw Group which he joined in 2003 to oversee the firm's effort in the long/short TMT sector. During this time, he recruited and trained a team of investment professionals while managing a substantial global TMT portfolio. Before DE Shaw, he worked at Citadel Investment Group where he was the first semiconductor analyst hired into the long/short TMT fund. Prior to Citadel, Brian was a senior sell-side semiconductor analyst at JPMorgan (formerly Hambrecht & Quist) from 1999 to 2002. Mr. Marshall began his career at ING Barings (formerly Furman Selz) where he worked from 1997 to 1999 as an investment banking analyst and associate covering the technology sector. Brian was graduated from Georgetown University with a B.S. in Japanese and also studied at Waseda University in Tokyo, Japan.

Analyst Comment Ticker
 
Key:
  • Sell-side Sell-side
  • Blog Blog
  • Credit Analyst Credit
  • Industry Analyst Industry

Copyright © 2010 Alacra, Inc., 100 Broadway, Suite 1100, New York, NY 10005. All rights reserved.

Reproduction in whole or in part in any form or medium without express written permission is prohibited.