Capital One Financial Corp today announced that it has reached an agreement with CBS Sports to become an NCAA Official Corporate Champion, the highest partnership marketing level offered by the NCAA. The multi year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA's 88 Divisions I, II and III men's and women's championship events throughout the year. "Strengthening our involvement in college athletics further showcases our commitment to the fans and student athletes who make college sports so special," said Bill McDonald, Chief Marketing Officer at Capital One. 
Share:  Capital One Financial Corp today announced that it has reached an agreement with <span class="company">CBS Sports</span> to become an NCAA Official Corporate Champion, the highest partnership marketing level offered by the NCAA. The multi year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA's 88 Divisions I, II and III men's and women's championship events throughout the year. "Strengthening our involvement in college athletics further showcases our commitment to the fans and student athletes who make college sports so special," said Bill McDonald, Chief Marketing Officer at Capital One. Tweet this 

CBS Corp (NYSE: CBS) and Nike Inc (NYSE: NKE) are up in conjunction with the news. But there is far more to consider here. There is a real return and brand value elsewhere, and it is all up for grabs. 
Share:  CBS Corp (NYSE: CBS) and Nike Inc (NYSE: NKE) are up in conjunction with the news. But there is far more to consider here. There is a real return and brand value elsewhere, and it is all up for grabs. Tweet this 

CBS is turning live, ad supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before. . More importantly, it sold as many ads for live web coverage as it does on TV, taking CBS a little closer to the holy grail: earning the same revenue per viewer regardless of platform. TV, online and, perhaps soon, mobile. 
Share:  <span class="company">CBS</span> is turning live, ad supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before. . More importantly, it sold as many ads for live web coverage as it does on TV, taking <span class="company">CBS</span> a little closer to the holy grail: earning the same revenue per viewer regardless of platform. TV, online and, perhaps soon, mobile. Tweet this 

CBS Corp. and Walt Disney Co. must have been happy about this morning's news about Tiger Woods' return. . CBS has the rights to air the Masters, gold's main event tournament, as MarketWatch's Jon Friedman points out. 
Share:  <span class="company">CBS</span> Corp. and Walt Disney Co. must have been happy about this morning's news about Tiger Woods' return. . <span class="company">CBS</span> has the rights to air the Masters, gold's main event tournament, as MarketWatch's Jon Friedman points out. Tweet this 

Is CBS's "Boss Button" for March Madness going to be an ad for its Facebook page this year? The sharp folk at Deadspin have a screen grab showing just that. This "Boss Button" brings up a fake email, instead of a fake Excel spreadsheet as in years past . 
Share:  Is <span class="company">CBS</span>'s "Boss Button" for March Madness going to be an ad for its Facebook page this year? The sharp folk at Deadspin have a screen grab showing just that. This "Boss Button" brings up a fake email, instead of a fake Excel spreadsheet as in years past . Tweet this 

Moonves first declared publicly in that CBS would insist on getting a share of the retransmission consent fees that its affiliate stations negotiates with cable MSOs and satellite TV companies. In a Q&A session with Morgan Stanley analyst Benjamin Swinburne, Moonves noted that the network TV companies are no longer dependent just on advertising revenues. "The game has now changed. Fox is getting paid by Time Warner [Cable], we're getting paid by Time Warner 
Share:  Moonves first declared publicly in that <span class="company">CBS</span> would insist on getting a share of the retransmission consent fees that its affiliate stations negotiates with cable MSOs and satellite TV companies.<span class="sent"> In a Q&A session with Morgan Stanley analyst <span class="analyst">Benjamin Swinburne</span>, Moonves noted that the network TV companies are no longer dependent just on advertising revenues.</span> "The game has now changed. Fox is getting paid by Time Warner [Cable], we're getting paid by Time Warner....Moonves first declared publicly in that <span class="company">CBS</span> would insist on getting a share of the retransmission consent fees that its affiliate stations negotiates with cable MSOs and satellite TV companies.<span class="sent"> In a Q&A session with Morgan Stanley analyst <span class="analyst">Benjamin Swinburne</span>, Moonves noted that the network TV companies are no longer dependent just on advertising revenues.</span> "The game has now changed. Fox is getting paid by Time Warner [Cable], we're getting paid by Time Warner. Tweet this 

Thomas S. Shilen, Jr has been named Senior Vice President, Controller and Chief Accounting Officer, CBS Corporation (NYSE: CBS.A and CBS), it was announced today by Joseph Ianniello , Executive Vice President and Chief Financial Officer. Shilen reports to Ianniello and begins today. In this role, Shilen will have overall responsibility for the controllership and financial reporting activities of CBS Corporation. 
Share:  Thomas S. Shilen, Jr has been named Senior Vice President, Controller and Chief Accounting Officer, <span class="company">CBS Corporation</span> (NYSE: CBS.A and CBS), it was announced today by Joseph Ianniello , Executive Vice President and Chief Financial Officer. Shilen reports to Ianniello and begins today. In this role, Shilen will have overall responsibility for the controllership and financial reporting activities of <span class="company">CBS Corporation</span>. Tweet this