chron.com Business - Mar 10, 2010Bank of America Corporation (BAC)
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Bob Meara
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CelentIt will replace current terms, which allow overdrafts to go through but only charge a fee if the deficit is greater than $10.
Bank of America is the first big bank to announce such a change, but it likely won't be the last. That's because while the new rules will save consumers from surprising dings on their accounts, they will also cut deeply into the $1.8 billion annual revenue overdraft fees generate for the banking industry.
Because most overdraft fees are paid by what Robert Meara, a banking analyst with Celent, called "serial overdrafters," the rules may not save the average consumer much money. In fact, because banks will look to make up that lost revenue, it may actually cost most individuals more.
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It will replace current terms, which allow overdrafts to go through but only charge a fee if the deficit is greater than $10. <span class="company">Bank of America</span> is the first big bank to announce such a change, but it likely won't be the last. That's because while the new rules will save consumers from surprising dings on their accounts, they will also cut deeply into the $1.8 billion annual revenue overdraft fees generate for the banking industry.<span class="sent"> Because most overdraft fees are paid by what <span class="analyst">Robert Meara</span>, a banking analyst with Celent, called "serial overdrafters," the rules may not save the average consumer much money.</span> In fact, because banks will look to make up that lost revenue, it may actually cost most individuals more.
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