TIME - Feb 05, 2010Amazon.com, Inc. (AMZN)
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Douglas Anmuth
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Barclays Capital"I think the Street is making a bigger noise out of it than it really is," says Khorsand
Even if the Kindle does lose market share, it only accounted for about 2% to 3% of Amazon's total revenue in 2009, and is only projected to represent 6% in 2010, says Douglas Anmuth, a director at Barclays Capital Instead, many analysts see
Amazon's biggest growth coming from its international operations, expansion into new merchandise and addition of more third party sellers Its November acquisition of online shoe giant Zappos, for example, contributed $200 million of revenue to the company's fourth quarter The number of active third party sellers rose 27% to 19 million, and revenue from international sales climbed 49% to $456 billion in the latest quarter
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"I think the Street is making a bigger noise out of it than it really is," says Khorsand<span class="sent"> Even if the Kindle does lose market share, it only accounted for about 2% to 3% of <span class="company">Amazon</span>'s total revenue in 2009, and is only projected to represent 6% in 2010, says <span class="analyst">Douglas Anmuth</span>, a director at Barclays Capital</span> Instead, many analysts see <span class="company">Amazon</span>'s biggest growth coming from its international operations, expansion into new merchandise and addition of more third party sellers Its November acquisition of online shoe giant Zappos, for example, contributed $200 million of revenue to the company's fourth quarter The number of active third party sellers rose 27% to 19 million, and revenue from international sales climbed 49% to $456 billion in the latest quarter...<span class="sent">Even if the Kindle does lose market share, it only accounted for about 2% to 3% of <span class="company">Amazon</span>'s total revenue in 2009, and is only projected to represent 6% in 2010, says <span class="analyst">Douglas Anmuth</span>, a director at Barclays Capital</span> Instead, many analysts see <span class="company">Amazon</span>'s biggest growth coming from its international operations, expansion into new merchandise and addition of more third party sellers Its November acquisition of online shoe giant Zappos, for example, contributed $200 million of revenue to the company's fourth quarter The number of active third party sellers rose 27% to 1
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