The News Tribune: www.thenewstribune.com: Business - Feb 13, 2010Fisher-Price, Inc.
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Gerrick Johnson
at
BMO Capital MarketsFisher Price is betting that the product will help drive profit growth this year, he said Last year,
Fisher Price sales dropped 8 percent to $217 billion, while Mattel's total gross sales declined 85 percent to $593 billion as consumers cut back on discretionary spending
Sales of the iXL will probably be small in the first year and could total $10 million to $25 million, said Gerrick Johnson, a toy industry analyst at BMO Capital Markets in New York Fisher Price hopes sales will reach at least that amount, Curran said The iXL uses more technology than other toys coming on the market this year because most manufacturers and customers favored less expensive products, such as board games, during the recession
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<span class="company">Fisher Price</span> is betting that the product will help drive profit growth this year, he said Last year, <span class="company">Fisher Price</span> sales dropped 8 percent to $217 billion, while Mattel's total gross sales declined 85 percent to $593 billion as consumers cut back on discretionary spending<span class="sent"> Sales of the iXL will probably be small in the first year and could total $10 million to $25 million, said <span class="analyst">Gerrick Johnson</span>, a toy industry analyst at BMO Capital Markets in New York</span> <span class="company">Fisher Price</span> hopes sales will reach at least that amount, Curran said The iXL uses more technology than other toys coming on the market this year because most manufacturers and customers favored less expensive products, such as board games, during the recession...<span class="company">Fisher Price</span> is betting that the product will help drive profit growth this year, he said Last year, <span class="company">Fisher Price</span> sales dropped 8 percent to $217 billion, while Mattel's total gross sales declined 85 percent to $593 billion as consumers cut back on discretionary spending<span class="sent"> Sales of the iXL will probably be small in the first year and could total $10 million to $25 million, said <span class="analyst">Gerrick Johnson</span>, a toy industry analyst at BMO Capital Markets in New York</span> <span class="company">Fisher Price</span> hopes sales will reach at least that amount, Curran said T
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