batchsize=3;
event_count=7;
year=2012;
month=5;
day=21;
hour=16;
minute=14;
second=8;
event_date=2012-05-21 14:05:56;
sort_date=41050.587454;

Chief Pulse Comment by Ron Johnson
an indication that the plan wasn't working well and also a behind the scenes reason as to why sales possibly fell.
Johnson said, "Sales and profitability have been tougher than anticipated" this quarter and that Penney's had "work to do to educate the customer on our pricing strategy and to drive more traffic to our stores.". But give
Johnson a break, guys. Transformation isn't easy
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an indication that the plan wasn't working well and also a behind the scenes reason as to why sales possibly fell. <span class="sent"><span class="analyst">Johnson</span> said, "Sales and profitability have been tougher than anticipated" this quarter and that Penney's had "work to do to educate the customer on our pricing strategy and to drive more traffic to our stores.".</span> But give <span class="analyst">Johnson</span> a break, guys. Transformation isn't easy....And now since the stock has fallen, down more than 23% this year, this may be a good time to get your hands on Penney's. <span class="sent">Transformation isn't easy, like I've said, so <span class="analyst">Johnson</span> needs time to work out his Apple magic.</span> Penney's had a poor run this quarter and may not look like the most compelling stock pick at the moment, but don't worry as we have some other pretty compelling ones for you. Learn more in our free report, " The Death of Wal Mart: The Real Cash Kings Changing the Face of Retail .".
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event_date=2012-05-21 13:08:17;
sort_date=41050.547419;
event_date=2012-05-18 10:47:11;
sort_date=41047.449433;

Citi analyst Deborah Weinswig agreed. "We do not believe that J. C. Penney's disappointing first quarter results signify that the company's transformation is off track," she said, in a research note. Weinswig was bullish on the "significant product newness on the way," noting Penney's 28 brand introductions and relaunches. . "While the first quarter was more challenging than anticipated, management has already begun to tweak its marketing and pricing to improve traffic," she said
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<span class="sent">Citi analyst <span class="analyst">Deborah Weinswig</span> agreed. "We do not believe that <span class="company">J. C. Penney's</span> disappointing first quarter results signify that the company's transformation is off track," she said, in a research note.</span> Weinswig was bullish on the "significant product newness on the way," noting Penney's 28 brand introductions and relaunches. . "While the first quarter was more challenging than anticipated, management has already begun to tweak its marketing and pricing to improve traffic," she said....<span class="sent">Citi analyst <span class="analyst">Deborah Weinswig</span> agreed. "We do not believe that <span class="company">J. C. Penney's</span> disappointing first quarter results signify that the company's transformation is off track," she said, in a research note.</span> Weinswig was bullish on the "significant product newness on the way," noting Penney's 28 brand introductions and relaunches. . "While the first quarter was more challenging than anticipated, management has already begun to tweak its marketing and pricing to improve traffic," she said.
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event_date=2012-05-17 12:41:56;
sort_date=41046.529120;
event_date=2012-05-17 02:19:52;
sort_date=41046.097130;

Chief Pulse Comment by Ron Johnson
In a talk with analysts and investors early Tuesday evening, Ron
Johnson, who became Penney's chief executive officer in November, acknowledged that the first quarter was "tougher than anticipated" and said that he expects 2012 to be a difficult year.
"We had to make the bold step [in pricing]," Johnson said on the call. "It's one big year we have to go through. It's really hard but we'll get through it.".
Johnson , whose efforts to wean shoppers off a barrage of bargains is being watched closely by other retailers who would love to do the same , may be given more leeway than most to make good on his word.
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In a talk with analysts and investors early Tuesday evening, Ron <span class="analyst">Johnson</span>, who became Penney's chief executive officer in November, acknowledged that the first quarter was "tougher than anticipated" and said that he expects 2012 to be a difficult year. <span class="sent">"We had to make the bold step [in pricing]," <span class="analyst">Johnson</span> said on the call.</span> "It's one big year we have to go through. It's really hard but we'll get through it.". <span class="analyst">Johnson</span> , whose efforts to wean shoppers off a barrage of bargains is being watched closely by other retailers who would love to do the same , may be given more leeway than most to make good on his word.
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event_date=2012-05-16 08:07:52;
sort_date=41045.338796;

Chief Pulse Comment by Michael W Kramer
J. C. Penney tripped up by plethora of apps.
"Customization is not your friend," Mike Kramer, chief operating officer of the broad line retailer told analysts during an earnings call Tuesday. JCP reported a 20% drop in sales and suspended its dividend, missing analysts' expectations, and Kramer explained the company was hindered operationally because it has to manage almost 500 software applications, the vast majority of which have been customized. "Ninety percent of my IT spend is on maintenance fees and only ten percent goes to strategic initiatives," he said
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J. C. Penney tripped up by plethora of apps. <span class="sent">"Customization is not your friend," <span class="analyst">Mike Kramer</span>, chief operating officer of the broad line retailer told analysts during an earnings call Tuesday.</span> JCP reported a 20% drop in sales and suspended its dividend, missing analysts' expectations, and Kramer explained the company was hindered operationally because it has to manage almost 500 software applications, the vast majority of which have been customized. "Ninety percent of my IT spend is on maintenance fees and only ten percent goes to strategic initiatives," he said...."Customization is not your friend," Mike <span class="analyst">Kramer</span>, chief operating officer of the broad line retailer told analysts during an earnings call Tuesday. <span class="sent">JCP reported a 20% drop in sales and suspended its dividend, missing analysts' expectations, and <span class="analyst">Kramer</span> explained the company was hindered operationally because it has to manage almost 500 software applications, the vast majority of which have been customized.</span> "Ninety percent of my IT spend is on maintenance fees and only ten percent goes to strategic initiatives," he said. Big Data threatens to upend the $9 billion music publishing industry.
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event_date=2012-05-02 14:33:13;
sort_date=41031.606400;
J. C. Penney Company, Inc. (JCP) had
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