The Food Business Blog - Mar 04, 2010McDonald's Corporation (MCD)
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Dean Best
at
Just-FoodContinuing with the obesity theme, a surprising development to come out of New Zealand is the announcement of a tie up between Weight Watchers and unlikely bed fellow
McDonald's. . As part of the deal,
McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote
McDonald's to dieters. The dieting group has endorsed various items on
McDonald's menu, including chicken nuggets and Filet O Fish. . Now, I'm not really a
McDonald's aficionado, but I am assured that although Weight Watchers has pumped for the "healthier" white meat and fish options, healthy they aint.
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Continuing with the obesity theme, a surprising development to come out of New Zealand is the announcement of a tie up between Weight Watchers and unlikely bed fellow <span class="company">McDonald</span>'s. . As part of the deal, <span class="company">McDonald</span>'s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote <span class="company">McDonald</span>'s to dieters. The dieting group has endorsed various items on <span class="company">McDonald</span>'s menu, including chicken nuggets and Filet O Fish. . Now, I'm not really a <span class="company">McDonald</span>'s aficionado, but I am assured that although Weight Watchers has pumped for the "healthier" white meat and fish options, healthy they aint.
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