Further, coupon apps may work on only a few mobile platforms, and even people who have downloaded these programs may not end up as regular users of the service. For big box stores and restaurants like Target, McDonald's or CVS, with thousands of physical retail locations, enabling mobile coupons is a costly investment that might require new equipment like optical scanners as well as employee training and expanded advertising. And despite the lure of convenience, there's also the chance mobile coupons could actually slow the checkout process if reading a bar code requires a cashier and customer to hand a phone back and forth while going through coupons one at time. To help smooth the transition to mobile coupons, Forrester analyst Julie Ask advises marketers consider different approaches from simple SMS text delivery to barcodes that mimic print ads to downloadable apps which are more versatile than other options but lack wide distribution. The report also suggests companies focus on convenience by linking mobile coupon wallets to existing loyalty cards and POS (point of sale) systems for easier storage and redemption. 
Share:  Further, coupon apps may work on only a few mobile platforms, and even people who have downloaded these programs may not end up as regular users of the service. For big box stores and restaurants like Target, <span class="company">McDonald</span>'s or CVS, with thousands of physical retail locations, enabling mobile coupons is a costly investment that might require new equipment like optical scanners as well as employee training and expanded advertising. And despite the lure of convenience, there's also the chance mobile coupons could actually slow the checkout process if reading a bar code requires a cashier and customer to hand a phone back and forth while going through coupons one at time.<span class="sent"> To help smooth the transition to mobile coupons, Forrester analyst <span class="analyst">Julie Ask</span> advises marketers consider different approaches from simple SMS text delivery to barcodes that mimic print ads to downloadable apps which are more versatile than other options but lack wide distribution.</span> The report also suggests companies focus on convenience by linking mobile coupon wallets to existing loyalty cards and POS (point of sale) systems for easier storage and redemption. Tweet this 

Paul Westra, Cowen & Co ( ) We continue to believe shares of MCD will outperform the market by over +15% over the next 12 months.". Jeffrey A. Bernstein, Barclays Capital ( ) "Our price target for McDonald's remains $71, or ~16x our calendar 2010 EPS estimate of $4.40." 
Share:  <span class="sent"><span class="analyst">Paul Westra</span>, Cowen & Co ( ) We continue to believe shares of <span class="company">MCD</span> will outperform the market by over +15% over the next 12 months.".</span> Jeffrey A. Bernstein, Barclays Capital ( ) "Our price target for McDonald's remains $71, or ~16x our calendar 2010 EPS estimate of $4.40."...<span class="sent"><span class="analyst">Paul Westra</span>, Cowen & Co ( ) We continue to believe shares of <span class="company">MCD</span> will outperform the market by over +15% over the next 12 months.".</span> Jeffrey A. Bernstein, Barclays Capital ( ) "Our price target for McDonald's remains $71, or ~16x our calendar 2010 EPS estimate of $4.40." Tweet this 

However, the economic headwind, which has affected consumers' disposable income, is impeding growth". David Palmer, UBS ( ) "We view McDonald's results as one of the most impressive we have seen in a while." Buy, target $72. Joseph T. Buckley, BofA Merrill Lynch ( ) "We continue to rate MCD shares Buy as a Sales Leader." 
Share:  However, the economic headwind, which has affected consumers' disposable income, is impeding growth".<span class="sent"> <span class="analyst">David Palmer</span>, UBS ( ) "We view <span class="company">McDonald</span>'s results as one of the most impressive we have seen in a while." Buy, target $72.</span> Joseph T. Buckley, BofA Merrill Lynch ( ) "We continue to rate MCD shares Buy as a Sales Leader."...However, the economic headwind, which has affected consumers' disposable income, is impeding growth".<span class="sent"> <span class="analyst">David Palmer</span>, UBS ( ) "We view <span class="company">McDonald</span>'s results as one of the most impressive we have seen in a while." Buy, target $72.</span> Joseph T. Buckley, BofA Merrill Lynch ( ) "We continue to rate MCD shares Buy as a Sales Leader." Tweet this 

Paul Westra, Cowen & Co ( ) We continue to believe shares of MCD will outperform the market by over +15% over the next 12 months.". Jeffrey A. Bernstein, Barclays Capital ( ) "Our price target for McDonald's remains $71, or ~16x our calendar 2010 EPS estimate of $4.40." 
Share:  <span class="sent">Paul Westra, Cowen & Co ( ) We continue to believe shares of <span class="company">MCD</span> will outperform the market by over +15% over the next 12 months.". Jeffrey A. Bernstein, Barclays Capital ( ) "Our price target for McDonald's remains $71, or ~16x our calendar 2010 EPS estimate of $4.40."</span> Tweet this