Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web. While other big budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, Apple's strategy is decidedly retro. For Apple, it's all about driving viewers to Apple.com, and a potential sale; dissemination of the video itself is secondary. 
Share:  <span class="company">Apple</span> went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web. While other big budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, <span class="company">Apple</span>'s strategy is decidedly retro. For <span class="company">Apple</span>, it's all about driving viewers to <span class="company">Apple</span>.com, and a potential sale; dissemination of the video itself is secondary. Tweet this 

For years, Google has said display advertising is its next billion dollar business. Now they're bringing in another executive to make that a reality The search giant named Barry Salzman head of media and platforms for the Americas, a new position charged with overseeing all non search advertising for Google's content network and its video sharing site YouTube, as well as its display ad platforms DoubleClick Ad Serving and DoubleClick Ad Exchange 
Share:  <span class="sent">For years, <span class="company">Google</span> has said display advertising is its next billion dollar business. Now they're bringing in another executive to make that a reality</span> The search giant named Barry Salzman head of media and platforms for the Americas, a new position charged with overseeing all non search advertising for <span class="company">Google</span>'s content network and its video sharing site YouTube, as well as its display ad platforms DoubleClick Ad Serving and DoubleClick Ad Exchange Tweet this 

The difference could decide whether YouTube becomes a mildly profitable media business based on home page ads and video campaigns, or if it can scale like Google search, tapping a world of small advertisers using self serve tools to bid on keywords Harnessing video search is the latest focus for YouTube, under the gun to contribute meaningfully to Google's bottom line Over the past year its home page became as close to a must buy as exists on the web for entertainment advertisers, and inventory was sold out in the fourth quarter 
Share:  <span class="sent">The difference could decide whether YouTube becomes a mildly profitable media business based on home page ads and video campaigns, or if it can scale like <span class="company">Google</span> search, tapping a world of small advertisers using self serve tools to bid on keywords</span> Harnessing video search is the latest focus for YouTube, under the gun to contribute meaningfully to <span class="company">Google</span>'s bottom line Over the past year its home page became as close to a must buy as exists on the web for entertainment advertisers, and inventory was sold out in the fourth quarter Tweet this 

YouTube is the world's No 2 search engine behind only its parent company's search engine, Googlecom but does that mean it can monetize like one? 
Share:  <span class="sent"><span class="company">YouTube</span> is the world's No 2 search engine behind only its parent company's search engine, Googlecom but does that mean it can monetize like one?</span> Tweet this 

Better call CBS. CBS is expected to announce Dec. 14 that it will no longer do business with third party ad networks, and will instead sell all of its considerable online inventory on its own. In doing so, CBS re opens a debate that raged mostly before the economy declined: Are ad networks good or bad for online media and advertising? 
Share:  <span class="sent">Better call <span class="company">CBS</span>. <span class="company">CBS</span> is expected to announce Dec. 14 that it will no longer do business with third party ad networks, and will instead sell all of its considerable online inventory on its own. </span> In doing so, <span class="company">CBS</span> re opens a debate that raged mostly before the economy declined: Are ad networks good or bad for online media and advertising? Tweet this 

Somehow, Mr. Morris persuaded Mr. Schmidt to allow all YouTube views of Vevo videos to accrue to Vevo. a move that will likely make it the No. 3 video site in the U.S straight out of the gate . "Now we have a platform, and it's our platform," Mr. Morris said. 
Share:  <span class="sent">Somehow, Mr. Morris persuaded Mr. Schmidt to allow all <span class="company">YouTube</span> views of Vevo videos to accrue to Vevo. a move that will likely make it the No. 3 video site in the U.S straight out of the gate . </span> "Now we have a platform, and it's our platform," Mr. Morris said. Tweet this 

Somehow, Mr. Morris persuaded Mr. Schmidt to allow all YouTube views of Vevo videos to accrue to Vevo. a move that will likely make it the No. 3 video site in the U.S straight out of the gate . "Now we have a platform, and it's our platform," Mr. Morris said. 
Share:  <span class="sent">Somehow, Mr. Morris persuaded Mr. Schmidt to allow all <span class="company">YouTube</span> views of Vevo videos to accrue to Vevo. a move that will likely make it the No. 3 video site in the U.S straight out of the gate . </span> "Now we have a platform, and it's our platform," Mr. Morris said. Tweet this 

That's the new world publishers are facing as a result of changes the Nielsen Co is making to its @Plan service, one of the most oft used systems agencies use to slice and dice online audiences by age, demographics and psychographics. and target them with some of the online world's $7.6 billion in U.S advertising dollars, a figure that excludes search. In October, Nielsen told clients that it was going to change its methodology for @Plan, including more than tripling the number of sites included in the data, and shifting from a questionnaire to electronic meters to determine who had visited which sites. 
Share:  <span class="sent">That's the new world publishers are facing as a result of changes the <span class="company">Nielsen</span> Co is making to its @Plan service, one of the most oft used systems agencies use to slice and dice online audiences by age, demographics and psychographics. </span> and target them with some of the online world's $7.6 billion in U.S advertising dollars, a figure that excludes search. In October, <span class="company">Nielsen</span> told clients that it was going to change its methodology for @Plan, including more than tripling the number of sites included in the data, and shifting from a questionnaire to electronic meters to determine who had visited which sites. Tweet this 

While YouTube looks for an answer to monetizing video, it stumbled on something else: how to cash in on its home page. Google's behemoth video site started selling its rich media "masthead" ads back in April. Since then, the ads have become commonplace on the site and a showcase for some of the best online display ads emerging from agencies today. 
Share:  <span class="sent">While <span class="company">YouTube</span> looks for an answer to monetizing video, it stumbled on something else: how to cash in on its home page. Google's behemoth video site started selling its rich media "masthead" ads back in April. </span> Since then, the ads have become commonplace on the site and a showcase for some of the best online display ads emerging from agencies today. Tweet this 

Google's behemoth video site started selling its rich media "masthead" ads back in April. Since then, the ads have become commonplace on the site and a showcase for some of the best online display ads emerging from agencies today. That shouldn't surprise anyone given YouTube's scale. 
Share:  <span class="sent"><span class="company">Google</span>'s behemoth video site started selling its rich media "masthead" ads back in April. Since then, the ads have become commonplace on the site and a showcase for some of the best online display ads emerging from agencies today. </span> That shouldn't surprise anyone given YouTube's scale. Tweet this