Forrester Blog - Vendor Strategy - Feb 19, 2010NBC Universal, Inc.
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Henry Dewing
at
Forrester ResearchMost countries have a primary media outlet covering the Olympics and I talked to several people about the USA's media outlet NBC In 2008,
NBC had invested in digitalization of content and building the infrastructure to rapidly move video from Beijing to New York for preparation for delivery to viewers around the world In 2010,
NBC's Perkins Miller, SVP in charge of Olympic Digital Media, says that NBS is harnessing not just digital media, but also digital work flows and social networks to better deliver the Olympic experience to viewers on TVs, PCs ,and smartphone devices
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<span class="sent">Most countries have a primary media outlet covering the Olympics and I talked to several people about the USA's media outlet <span class="company">NBC</span></span> In 2008, <span class="company">NBC</span> had invested in digitalization of content and building the infrastructure to rapidly move video from Beijing to New York for preparation for delivery to viewers around the world In 2010, <span class="company">NBC</span>'s Perkins Miller, SVP in charge of Olympic Digital Media, says that NBS is harnessing not just digital media, but also digital work flows and social networks to better deliver the Olympic experience to viewers on TVs, PCs ,and smartphone devices
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