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Nate Elliott, Forrester Research

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Google: good or evil? (Telegraph.co.uk) - Feb 27, 2010

Its engineers have solved problems computer science had long since filed away under "too difficult", but the resulting services are now so popular the company must wrestle with European antitrust regulators. Nate Elliott, principal analyst at Forrester Research, points out that Google has "always put itself on a pedestal – so people hold it to unrealistic standards. But the founders didn't drop out of school to give back to the world; they set up Google to make money, and they have." 
Recent Research on Google, Inc. (GOOG)
Google at Barclays Technology Conference (Thomson Street Events)- Dec 09, 2009
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Share:  <span class="analyst">Nate Elliott</span>, principal analyst at Forrester Research, points out that <span class="company">Google</span> has "always put itself on a pedestal – so people hold it to unrealistic standards. Tweet this 

How will Google's Chinese Withdrawal Affect Microsoft and Yahoo? (Kingpin Webmaster News) - Jan 21, 2010

We condemn any attempts to infiltrate company networks to obtain user information We stand aligned with Google that these kinds of attacks are deeply disturbing and strongly believe that the violation of user privacy is something that we as internet pioneers must all oppose" Nate Elliott, analyst at Forrester believed both companies are likely to stay firmly grounded in the Chinese market Elliot believes that theor continued compliance with Chinese law is an indication of that and believes that both companies are less concerned about the moral high ground taken by Google in recent years Mr Elliot stated: "Google put itself on a pedestal and positioned itself as a company with morals that believes in organising the world's information freely and for the good of all 
Share:  <span class="analyst">Nate Elliott</span>, analyst at Forrester believed both companies are likely to stay firmly grounded in the Chinese market Elliot believes that theor continued compliance with Chinese law is an indication of that and believes that both companies are less concerned about the moral high ground taken by <span class="company">Google</span> in recent years Tweet this 

Guest Post: Tom Cummings on how marketers are using Twitter (and what they can do better) (Forrester Blog - Interactive Marketing) - Dec 11, 2009

Below, Tom discusses a piece of research we collaborated on, covering how marketers are using Twitter:[Posted by Tom Cummings.]We recently published WebTrack review of how major companies are using Twitter. Over a span of three days in . October, we tracked 30 marketers on Twitter to see how they named and branded . 
Share:  Below, Tom discusses a piece of research we collaborated on, covering how marketers are using <span class="company">Twitter</span>:[Posted by Tom Cummings.]We recently published WebTrack review of how major companies are using <span class="company">Twitter</span>. Tweet this 

Merchants think socially, act locally (CNNMoney.com (blog)) - Dec 11, 2009

Forrester analyst Nate Elliott points out that buying clubs and word of mouth marketing have been around for years. "Look at Avon, Tupperware, Amway—these are five to ten billion dollar companies. Marketers have long understood the power of influence marketing." But Groupon's advantage seems to be its ability to harness the power of local communities online. "Groupon really cracked the code because they realized it was about local business," explains Efrusy. 
Recent Research on Avon Products, Inc. (AVP)
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Share:  Forrester analyst <span class="analyst">Nate Elliott</span> points out that buying clubs and word of mouth marketing have been around for years. "Look at <span class="company">Avon</span>, Tupperware, Amway—these are five to ten billion dollar companies. Tweet this 

Twitter aims to launch tools for work users (Financial Times) - Nov 19, 2009

Biz Stone, the co founder of Twitter, said the company was close to launching corporate accounts that would help the the popular microblogging site begin to generate revenues. . Mr Stone said Twitter was planning to roll out a package of tools 
Share:  Biz Stone, the co founder of Twitter, said the company was close to launching corporate accounts that would help the the popular microblogging site begin to generate revenues. Tweet this 

Guest Post: Michael Greene on How to Source Video Ad Creative (Forrester Blog - Interactive Marketing) - Nov 06, 2009

that PepsiCo is running a public contest (in conjunction with video sharing site 12seconds.tv) to source video ads for its Mountain . Dew product line. 
Share:  that <span class="company">PepsiCo</span> is running a public contest (in conjunction with video sharing site 12seconds.tv) to source video ads for its Mountain . Tweet this 

Online Media Daily: Cross-Channel Attribution Model On Track To Replace The Last Click (MediaPost | Online Media News) - Oct 26, 2009

Between 5% and 10% of marketers think about deploying attribution management across multiple mediums, but a larger number use attribution just in search, Riley says. Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media. Riley, along with Forrester Analysts Michael Greene, Nate Elliott, and Emily Bowen, lay out technology and metrics for attributing all points across multiple channels. 0 people recommend this article. 
Share:  Riley, along with Forrester Analysts Michael Greene, <span class="analyst">Nate Elliott</span>, and Emily Bowen, lay out technology and metrics for attributing all points across multiple channels. Tweet this 

Between 5% and 10% of marketers think about deploying attribution management across multiple mediums, but a larger number use attribution just in search, Riley says. Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media. Riley, along with Forrester Analysts Michael Greene, Nate Elliott, and Emily Bowen, lay out technology and metrics for attributing all points across multiple channels. 0 people recommend this article. 
Share:  Riley, along with Forrester Analysts Michael Greene, <span class="analyst">Nate Elliott</span>, and Emily Bowen, lay out technology and metrics for attributing all points across multiple channels. Tweet this 

Google debuts new DoubleClick Ad Exchange (Latest articles from DMNews News) - Sep 18, 2009

The aim is to make display ads and ad space allocation operate more efficiently and simply, in a somewhat fragmented market. "Fully integrating DoubleClick and Google is big news, because now everyone who works with either one of them has the ability to use these tools and to integrate the advertising they are running through this," said Nate Elliott, principal analyst at Forrester Research. "And almost everyone in the industry works with at least one of them.". The new DoubleClick Ad Exchange will operate as a real time marketplace that evaluates the display advertising values in real time, calculating the value of each piece of inventory in more detail than in the past. The idea is to help publishers find the best inventory to put into the ad network, which in turn will help advertisers choose from a better inventory. 
Share:  "Fully integrating DoubleClick and <span class="company">Google</span> is big news, because now everyone who works with either one of them has the ability to use these tools and to integrate the advertising they are running through this," said <span class="analyst">Nate Elliott</span>, principal analyst at Forrester Research. Tweet this 

Google launches Web display-ad marketplace (The Globe and Mail - (BUSINESS) Report on Business News) - Sep 18, 2009

Publishers, on the other hand, are guaranteed to sell their product at the highest bid price, and can set a reserve limit. Google takes care of billing and invoicing, and makes money by claiming a share of the ads transacted through its platform. The exchange is another step in the strategy Google pursued when it acquired DoubleClick in 2008, said Forrester Research interactive marketing analyst Nate Elliott. The exchange model is particularly helpful for "low quality inventory" that may not appeal to the biggest advertisers, he said. "The beauty of the exchange model is that you're no longer losing value because your inventory is simply not valuable to one marketer." 
Share:  The exchange is another step in the strategy <span class="company">Google</span> pursued when it acquired DoubleClick in 2008, said Forrester Research interactive marketing analyst <span class="analyst">Nate Elliott</span>. Tweet this 

Comfort Fare (Forbes.com: Media) - Jul 31, 2009

According to Grimes, allrecipes is profitable. Trends seem to be in the site's favor. Advertising on food Web sites climbed to $53 million in 2008, up 37% from 2007, according to TNS Media Intelligence. According to Forrester Research, ad spending on social media sites is expected to quadruple by 2014 to more than $3 billion. "The social element of these sites is one of the key things a marketer's going to look for," says Nate Elliott, a principal analyst at Forrester.  
Share:  "The social element of these sites is one of the key things a marketer's going to look for," says <span class="analyst">Nate Elliott</span>, a principal analyst at Forrester. Tweet this 

INTERVIEW: Nate Elliott Of Forrester Research Discusses Micro-Hoo ... (RTT News) - Jul 30, 2009

Stocks Give Back Some Ground But Remain Firmly Positive , U.S. Commentary (RTTNews)    In an interview with RTT News, Nate Elliott, a principal analyst at Forrester Research discusses the long awaited 10 year search and advertisement partnership between Yahoo! and Microsoft and if it poses a real threat to Google. "From the consumer perspective, I don't expect this is going to have any real impact on search share," he explains, but "it creates genuine competition for search marketing dollars for the first time in years." "That is something that Google should be a little bit worried about right now." . Though Yahoo! shareholders have been seemingly disappointed with the deal, Elliott says Yahoo! actually "got a pretty good deal here." 
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Share:  Stocks Give Back Some Ground But Remain Firmly Positive , U.S. Commentary (RTTNews)    In an interview with RTT News, <span class="analyst">Nate Elliott</span>, a principal analyst at Forrester Research discusses the long awaited 10 year search and advertisement partnership between Yahoo! and <span class="company">Microsoft</span> and if it poses a real threat to Google. Tweet this 

INTERVIEW: Nate Elliott Of Forrester Research Discusses Micro Hoo! Partnership, Says Google Should Be "Bit Worried" 7/30/2009 3:51 PM  ET .  
Share:  INTERVIEW: <span class="analyst">Nate Elliott</span> Of Forrester Research Discusses Micro Hoo! Partnership, Says <span class="company">Google</span> Should Be "Bit Worried" 7/30/2009 3:51 PM  ET . Tweet this 

Stocks Give Back Some Ground But Remain Firmly Positive , U.S. Commentary (RTTNews)    In an interview with RTT News, Nate Elliott, a principal analyst at Forrester Research discusses the long awaited 10 year search and advertisement partnership between Yahoo! and Microsoft and if it poses a real threat to Google. "From the consumer perspective, I don't expect this is going to have any real impact on search share," he explains, but "it creates genuine competition for search marketing dollars for the first time in years." "That is something that Google should be a little bit worried about right now." . Though Yahoo! shareholders have been seemingly disappointed with the deal, Elliott says Yahoo! actually "got a pretty good deal here." 
Recent Research on Yahoo! Inc. (YHOO)
Yahoo, Inc. at Barclays Technology Conference (Thomson Street Events)- Dec 09, 2009
Yahoo, Inc. at UBS Media & Communications Conference (Thomson Street Events)- Dec 08, 2009
more research
Share:  Stocks Give Back Some Ground But Remain Firmly Positive , U.S. Commentary (RTTNews)    In an interview with RTT News, <span class="analyst">Nate Elliott</span>, a principal analyst at Forrester Research discusses the long awaited 10 year search and advertisement partnership between <span class="company">Yahoo!</span> and Microsoft and if it poses a real threat to Google. Tweet this 

WWE Wrestlers Add Muscle to Gillette's Online Video Ads (Click Z) - Jul 27, 2009

Banner and pre roll ads at www.wwe.com are being used to promote the microsite. Nate Elliott, a Forrester Research analyst, said Yahoo has run microsites with long form video content from film studios and he thinks Gillette's microsite will be successful because it uses professional wrestlers as spokesmen for the brand. The microsite is indicative of the growth in the use of online video, which now ranks first for teens and second for adults as their favorite form of online content. "Marketers are getting involved in social networks and blogs, but video is the most popular for users," he said. 
Share:  <span class="analyst">Nate Elliott</span>, a Forrester Research analyst, said <span class="company">Yahoo</span> has run microsites with long form video content from film studios and he thinks Gillette's microsite will be successful because it uses professional wrestlers as spokesmen for the brand. Tweet this 

IAB Show The Right Way To Curb Your Behavior...Ads, That Is (Digital Trends) - Mar 04, 2009

The online advertising industry has finally got around to addressing the thorny issue of behavioral ads, those that are targeted at people based on their browsing activity. The body for the industry, the Internet Advertising Bureau , has published a code of practice for behavioral ads that has been signed up to by most of the major players, including Phorm , AOL , Google , Microsoft and Yahoo . The backbone of the code is made up of three ideas - companies must give users notice that they're collecting and using data for behavioral advertising; they must give the consumer a chance to opt out of having their data collected for behavioral ad purposes, and where applicable, seek the consent of the consumer; finally, companies have to give users information about how they're using the collected data and how users can opt out. According to research company Forrester , 26% of European online advertisers used behavioral-based system during 2008. Nate Elliott, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years.  
Share:  <span class="analyst">Nate Elliott</span>, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years. Tweet this 

The online advertising industry has finally got around to addressing the thorny issue of behavioral ads, those that are targeted at people based on their browsing activity. The body for the industry, the Internet Advertising Bureau , has published a code of practice for behavioral ads that has been signed up to by most of the major players, including Phorm , AOL , Google , Microsoft and Yahoo . The backbone of the code is made up of three ideas - companies must give users notice that they're collecting and using data for behavioral advertising; they must give the consumer a chance to opt out of having their data collected for behavioral ad purposes, and where applicable, seek the consent of the consumer; finally, companies have to give users information about how they're using the collected data and how users can opt out. According to research company Forrester , 26% of European online advertisers used behavioral-based system during 2008. Nate Elliott, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years.  
Share:  <span class="analyst">Nate Elliott</span>, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years. Tweet this 

The online advertising industry has finally got around to addressing the thorny issue of behavioral ads, those that are targeted at people based on their browsing activity. The body for the industry, the Internet Advertising Bureau , has published a code of practice for behavioral ads that has been signed up to by most of the major players, including Phorm , AOL , Google , Microsoft and Yahoo . The backbone of the code is made up of three ideas - companies must give users notice that they're collecting and using data for behavioral advertising; they must give the consumer a chance to opt out of having their data collected for behavioral ad purposes, and where applicable, seek the consent of the consumer; finally, companies have to give users information about how they're using the collected data and how users can opt out. According to research company Forrester , 26% of European online advertisers used behavioral-based system during 2008. Nate Elliott, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years.  
Share:  <span class="analyst">Nate Elliott</span>, a principal researcher with the company, told the BBC : "There are dozens of companies that have been doing this type of advertising for years. Tweet this 

The Great Video SEO Frontier (BusinessWeek.com - Most Popular Stories) - Feb 13, 2009

While efforts to get Web sites onto the top page of Google's ( GOOG ) search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search. Google's "Universal Search" feature-which incorporates results from news sites, videos and maps right into the body of a search results page-was introduced in May 2007 , but already one-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by Nate Elliott, now with Forrester Research ( FORR ). Video's Better Odds Videos are 53 times more likely to appear on the first page of search results than text pages, Elliott found. Under the catchy headline "The Easiest Way to a First-Page Ranking on Google," he blogged about some of the math behind that number. 
Share:  <span class="company">Google</span>'s "Universal Search" feature-which incorporates results from news sites, videos and maps right into the body of a search results page-was introduced in May 2007 , but already one-fourth of U.S. <span class="company">Google</span> searches (and more in other parts of the world) return videos in the results, according to a study by <span class="analyst">Nate Elliott</span>, now with Forrester Research ( FORR ). Tweet this 

Bio
 

Nate Elliott

Forrester Research

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Nate Elliott

About Nate Elliott:

Serves Interactive Marketing professionals. He is a leading expert on developing winning interactive marketing strategies, improving campaign performance, and harnessing emerging customer trends. During his six years with Forrester and JupiterResearch, Nate has worked in New York, London, and Berlin. He has successfully launched two new research services — search marketing and European digital home — and in 2004 he initiated JupiterResearch's coverage of social networking. Nate continues to write extensively about social marketing and media, and his research agenda also focuses heavily on online video advertising and search marketing. Nate brings more than a decade of experience in online marketing and media to his work. He worked at DoubleClick for four years, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich and streaming media ads. He has also worked for Macromedia (now Adobe) developing rich media advertising products and standards. Nate has spoken at hundreds of events around the world, including ad:tech, Web 2.0 Expo, the Forrester Consumer Marketing Forum, Search Marketing Expo, and Next08. He is regularly quoted in the media, including the BBC, CNN, The Economist, The New York Times, the Financial Times, and The Wall Street Journal. Nate is also a widely read columnist, having contributed to publications such as The Telegraph and New Media Age and has been named among the top 25 analyst bloggers and twitterers. Nate has a bachelor of science from Cornell University.

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