International Business Times - Mar 10, 2010Nintendo Co., Ltd. (7974)
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Michael Cai
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InterpretJohn Taylor, videogame analyst, Arcadia Research, said that in 2004 racing games accounted for approximately 9 percent of U. S videogame sales, a figure which has now more than doubled. He said the racing genre still has strong franchises such as
Nintendo's "Mario Kart Wii," Microsoft's "FORZA Motorsport" and Sony's "Gran Turismo," with this year's offerings set to add to a niche that, according to analyst Anita Frazier, netted sales worth $548 million in 2009.
"Today, more than 20 percent of U. S gamers play action or sports racing games with the demographics skewing to younger males," said Michael Cai, vice president of research at media and technology research firm Interpret. Liverpool based game studio Bizarre Creations has made the jump to action racing with "Blur."
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John Taylor, videogame analyst, Arcadia Research, said that in 2004 racing games accounted for approximately 9 percent of U. S videogame sales, a figure which has now more than doubled. He said the racing genre still has strong franchises such as <span class="company">Nintendo</span>'s "Mario Kart Wii," Microsoft's "FORZA Motorsport" and Sony's "Gran Turismo," with this year's offerings set to add to a niche that, according to analyst Anita Frazier, netted sales worth $548 million in 2009.<span class="sent"> "Today, more than 20 percent of U. S gamers play action or sports racing games with the demographics skewing to younger males," said <span class="analyst">Michael Cai</span>, vice president of research at media and technology research firm Interpret.</span> Liverpool based game studio Bizarre Creations has made the jump to action racing with "Blur."
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