Euro Investor - Feb 09, 2010Facebook, Inc.
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Paolo Pescatore
at
CCS InsightCombined with the popularity of social networking sites for mobile Internet users, this suggests a big opportunity to drive mobile Internet traffic through popular social gaming applications In contrast to the general reluctance to access networks' mobile Internet portals, over half of all mobile Internet users surveyed said they access
Facebook on their phone and 10 percent access Twitter The most popular mobile Internet application is e mail with 61 percent of young mobile Internet users in Europe's top five markets accessing e mail on the move
Paolo Pescatore, Director of Operator Strategy at CCS Insight and co author of the report, commented "Despite the warnings for the mobile industry, the opportunities are there Network operators, phone makers and media companies need to focus less on what they want to sell and more on what consumers want to access on their mobile phones
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Combined with the popularity of social networking sites for mobile Internet users, this suggests a big opportunity to drive mobile Internet traffic through popular social gaming applications In contrast to the general reluctance to access networks' mobile Internet portals, over half of all mobile Internet users surveyed said they access <span class="company">Facebook</span> on their phone and 10 percent access Twitter The most popular mobile Internet application is e mail with 61 percent of young mobile Internet users in Europe's top five markets accessing e mail on the move<span class="sent"> <span class="analyst">Paolo Pescatore</span>, Director of Operator Strategy at CCS Insight and co author of the report, commented "Despite the warnings for the mobile industry, the opportunities are there</span> Network operators, phone makers and media companies need to focus less on what they want to sell and more on what consumers want to access on their mobile phones...Combined with the popularity of social networking sites for mobile Internet users, this suggests a big opportunity to drive mobile Internet traffic through popular social gaming applications In contrast to the general reluctance to access networks' mobile Internet portals, over half of all mobile Internet users surveyed said they access <span class="company">Facebook</span> on their phone and 10 percent access Twitter The most popular mobile Internet application is e mail with 61 percent of young mobile Internet users in Europe's
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