With a large music library, push towards automotive integration and a strong relationship with existing iPhone and iPad customers, Apple can potentially give
Sirius XM some competition. However, Apple's new radio service seems to lack
Sirius XM's programming diversity. Additionally, the company seems to have copied Pandora's business model after failing at its own attempts at innovating music delivery, implying it doesn't have much competitive advantage apart from having a bigger library.
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With a large music library, push towards automotive integration and a strong relationship with existing iPhone and iPad customers, Apple can potentially give <span class="company">Sirius XM</span> some competition. However, Apple's new radio service seems to lack <span class="company">Sirius XM</span>'s programming diversity. Additionally, the company seems to have copied Pandora's business model after failing at its own attempts at innovating music delivery, implying it doesn't have much competitive advantage apart from having a bigger library.
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