Some more new numbers on Nielsen's sale of eight of its marquee media entertainment related brands—including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and others—from the media conglom's 10 K filed earlier this morning, following its Q409 results, also announced today. When the sale was announced, the price wasn't disclosed, but a price range of around $70 million was bandied around. Now from the 10 K: "During the year ended , 2009, we received $84 million in net proceeds associated with business divestitures primarily associated with the sale of our media properties within the Publications operating segment, including The Hollywood Reporter and Billboard, to e5 Global Media LLC…The sale resulted in a loss of approximately $14 million, net of taxes of $3 million. 
Share:  Some more new numbers on <span class="company">Nielsen</span>'s sale of eight of its marquee media entertainment related brands—including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and others—from the media conglom's 10 K filed earlier this morning, following its Q409 results, also announced today. When the sale was announced, the price wasn't disclosed, but a price range of around $70 million was bandied around. Now from the 10 K: "During the year ended , 2009, we received $84 million in net proceeds associated with business divestitures primarily associated with the sale of our media properties within the Publications operating segment, including The Hollywood Reporter and Billboard, to e5 Global Media LLC…The sale resulted in a loss of approximately $14 million, net of taxes of $3 million. Tweet this 

Mobclix has struck a deal to integrate Nielsen's ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen's PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns Marketers will be able to target pitches based on a user's age and gender as well as location, spending power and tech savviness — features that will give advertisers more confidence in a market where hard data is difficult to access 
Share:  <span class="sent">Mobclix has struck a deal to integrate <span class="company">Nielsen</span>'s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. </span> The pact allows Mobclix to resell <span class="company">Nielsen</span>'s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns Marketers will be able to target pitches based on a user's age and gender as well as location, spending power and tech savviness — features that will give advertisers more confidence in a market where hard data is difficult to access Tweet this 

Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV The data will be made available for evaluation starting this September and are intended to become the basis for ad negotiations in But here's the catch: For Nielsen to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV 
Share:  <span class="sent">Starting this fall, <span class="company">Nielsen</span> intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV</span> The data will be made available for evaluation starting this September and are intended to become the basis for ad negotiations in But here's the catch: For <span class="company">Nielsen</span> to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV Tweet this 

Just a few weeks after selling off Nielsen's leading trade publications, president Greg Farrar is leaving the company. Last month, Nielsen Business Media sold eight of its trade brand titles, including Billboard, BrandWeek/AdWeek/MediaWeek and The Hollywood Reporter, to e5 Global Media, a new company formed jointly by Pluribus Capital Management and Guggenheim Partners Editor & Publisher was shuttered and then recently picked up by Duncan McIntosh 
Share:  <span class="sent">Just a few weeks after selling off <span class="company">Nielsen</span>'s leading trade publications, president Greg Farrar is leaving the company. Last month, <span class="company">Nielsen</span> Business Media sold eight of its trade brand titles, including Billboard, BrandWeek/AdWeek/MediaWeek and The Hollywood Reporter, to e5 Global Media, a new company formed jointly by Pluribus Capital Management and Guggenheim Partners</span> Editor & Publisher was shuttered and then recently picked up by Duncan McIntosh Tweet this 

Nielsen says that the Apple (NASDAQ: AAPL ) iPhone is the No.1 mobile phone in the US, with a market share of 4%. The number is flawed because the iPhone number includes all models of the handset The RIM (NASDAQ: RIMM ) Blackberry ranks second in the survey with a 37% share, but this figure only includes its 800 series phones 
Share:  <span class="sent"><span class="company">Nielsen</span> says that the Apple (NASDAQ: AAPL ) iPhone is the No.1 mobile phone in the US, with a market share of 4%. The number is flawed because the iPhone number includes all models of the handset</span> The RIM (NASDAQ: RIMM ) Blackberry ranks second in the survey with a 37% share, but this figure only includes its 800 series phones Tweet this 

The Nielsen Company said Thursday that it was selling some of its most prominent trade journals — including The Hollywood Reporter and Billboard — and was shutting down Editor & Publisher, which has chronicled the newspaper business for more than 100 years. Nielsen is selling eight titles to e5 Global Media, a new company formed by the private equity firm Pluribus Capital Management and Guggenheim Partners, a financial services company. James Finkelstein, one of Pluribus's three founders, will serve as e5's chairman. 
Share:  <span class="sent"><span class="company">The Nielsen Company</span> said Thursday that it was selling some of its most prominent trade journals — including The Hollywood Reporter and Billboard — and was shutting down Editor & Publisher, which has chronicled the newspaper business for more than 100 years. </span> Nielsen is selling eight titles to e5 Global Media, a new company formed by the private equity firm Pluribus Capital Management and Guggenheim Partners, a financial services company. James Finkelstein, one of Pluribus's three founders, will serve as e5's chairman. Tweet this 

Media giant Nielsen Co. is selling eight of its Business Media properties to e5 Global Media Holdings, a new joint venture between Pluribus Capital Management and Guggenheim Partners. The deal should close by year's end. . Adweek, one of the brands being sold off, reports that Nielsen has reached an agreement with the new media company to sell off the Hollywood Reporter, Billboard, Backstage, Mediaweek, Brandweek, The Clio Awards and Film Journal International. 
Share:  <span class="sent">Media giant <span class="company">Nielsen</span> Co. is selling eight of its Business Media properties to e5 Global Media Holdings, a new joint venture between Pluribus Capital Management and Guggenheim Partners. </span> The deal should close by year's end. . Adweek, one of the brands being sold off, reports that <span class="company">Nielsen</span> has reached an agreement with the new media company to sell off the Hollywood Reporter, Billboard, Backstage, Mediaweek, Brandweek, The Clio Awards and Film Journal International. Tweet this