The Nielsen Company BV

The Nielsen Company BV - Business Insider

Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV The data will be made available for evaluation starting this September and are intended to become the basis for ad negotiations in But here's the catch: For Nielsen to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV 

The Nielsen Company BV - Michael Arrington at TechCrunch

, 2009 | Paul Boutin | View comments Comments | Share | For most of 2009,SMS based,  human powered question and answer service ChaCha has made surprising leaps up Nielsen Mobile's rating for mobile search services ChaCha, which uses $250 an hour freelancers to answer questions texted to it at 242242, has been the fastest growing mobile search service all year, according to Nielsen ChaCha shot from 7 percent market share to 28 percent in 90 days in the first half of 2009 Today, in a post about ChaCha's financials , TechCrunch editor Mike Arrington mentioned in passing that "They recently passed Google and ChaCha is the no 1 SMS search service according to Nielsen Mobile" 

The Nielsen Company BV - New York Times - DealBook

The Nielsen Company said Thursday that it was selling some of its most prominent trade journals — including The Hollywood Reporter and Billboard — and was shutting down Editor & Publisher, which has chronicled the newspaper business for more than 100 years. Nielsen is selling eight titles to e5 Global Media, a new company formed by the private equity firm Pluribus Capital Management and Guggenheim Partners, a financial services company. James Finkelstein, one of Pluribus's three founders, will serve as e5's chairman. 

The Nielsen Company BV - Mashable

Media giant Nielsen Co. is selling eight of its Business Media properties to e5 Global Media Holdings, a new joint venture between Pluribus Capital Management and Guggenheim Partners. The deal should close by year's end. . Adweek, one of the brands being sold off, reports that Nielsen has reached an agreement with the new media company to sell off the Hollywood Reporter, Billboard, Backstage, Mediaweek, Brandweek, The Clio Awards and Film Journal International. 

The Nielsen Company BV - Eze Vidra at VC Café

Size matters: Nielsen winds down Israeli R&D operations to focus on India C alcalist reports that Nielsen is laying off 60 employees at its Herzliya located R&D center in a push to consolidate offshore development activities in India. The R&D center, which was established following Nielsen's acquisition of BuzzMetrics in 2007, contributed to the development efforts of Nielsen Online , the set of online measurement services that enable clients to "understand, measure and respond to online consumers". Nielsen's near departure from Israel is a troubling development if is taken as a sign of things to come. 

The Nielsen Company BV - Jim Edwards at BNET

Lachlan Murdoch and his Illyria investment company are reported to be closing in on a $70 million deal to acquire the Adweek group , The Hollywood Reporter and Billboard from Nielsen Business Media. Before he signs on the dotted line, there's a few things he should know. Here's an open letter describing them. 

The Nielsen Company BV - Jay Yarow at Business Insider

The Nielsen Company's beleaguered trade publishing unit, including Billboard, The Hollywood Reporter and Adweek, is on the block again. Can a private equity group including the publisher of The Hill newspaper and News Corp. scion Lachlan Murdoch save it? 

The Nielsen Company BV - PaidContent

The Nielsen Company has been moving rapidly to counter the challenges to its ratings dominance lately and the latest step involves adding $2.5 million in funding to to the Council for Research Excellence. The CRE was formed about four years ago as a "research think tank" and forum for 35 of Nielsen's clients. With this latest funding, Nielsen has provided a total of $10 million in backing to the CRE, which now has 40 members, who represent advertisers, agencies, TV networks and syndicators. 

The Nielsen Company BV - Alan Gould at NATIXIS Securities

"With more than 500 channels, and linear and nonlinear viewership, we're far from the three networks that captivated 90 percent of the viewership 30 years ago," said Alan Gould, a media analyst at Natixis Bleichroeder. Nielsen says up to date But Nielsen ratings still hold sway over the buying and selling of advertising. 

The Nielsen Company BV - PaidContent

Taking a panoramic overview of viewing data from Nielsen, MRI and CBS' own internal research, Poltrack see more older viewers starting to watch online video in greater numbers, suggesting that the form is becoming mainstream and that ad dollars should follow suit. He used the research to back up a presentation to the Television Critics Association in Pasadena this week (B&C has that story ). We've got the full deck and have mined it for you to find the latest on valuing digital ads, viewer behavior online and more (View select slides here or download the full presentation ): .