Alacra Pulse

SXSW: Twitter CEO Launches @anywhere to Tepid Audience Reaction

Wired News - 23:35 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

And as they become more exposed to the service, according to Forrester social media analyst Augie Ray, they'll be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one way fashion.

Twitter @anywhere will likely put Twitter in front of all sorts of people who wouldn't have used it before. And as they become more exposed to the service, according to Forrester social media analyst Augie Ray, they'll be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one way fashion. "What they're really trying to do is move down the socio technographic slider," Ray told Wired.com. "Twitter continues to be interested in integrating into peoples' lives and being the one main source for information
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Twitter Ceo Launches @anywhere To Tepid Audience Reaction

Hong Kong Herald - 22:21 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

And as they become more exposed to the service, according to Forrester social media analyst Augie Ray, they'll be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one way fashion.

Twitter @anywhere will likely put Twitter in front of all sorts of people who wouldn't have used it before. And as they become more exposed to the service, according to Forrester social media analyst Augie Ray, they'll be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one way fashion. "What they're really trying to do is move down the socio technographic slider," Ray told Wired.com. "Twitter continues to be interested in integrating into peoples' lives and being the one main source for information
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Twitter tweaks, but ad plan missing

The Globe and Mail - Glone Investor RSS feed - 20:19 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

Augie Ray, a social media analyst with Forrester Research, said it may be a good thing Twitter did not move into the realm of advertising with its announcement yesterday.

SXSW: Twitter CEO Evan Williams Launches @Anywhere

Epicenter - 18:40 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

And as they become more exposed to the service, according to Forrester social media analyst Augie Ray, they'll be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one way fashion."What they're really trying to do is move down the socio technographic slider," Ray told Wired.com.

Twitter meshes into websites with @Anywhere

The Age - 17:57 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

Forrester Research social media analyst Augie Ray said @Anywhere "will further cement Twitter's place as the place where information is shared and discovered in real time.". "The name they've chosen is an obvious sign of what Twitter has in mind: They intend to be anywhere you are," Ray said.

Where Are Twitter's Ads? You May Have to Wait a Month (Or More) [MediaMemo]

All Things D - 17:37 ET Mar 15, 2010
Twitter, Inc. - Peter Kafka at All Things D

Twitter CEO Evan Williams did not announce the new ad platform the company is working on today. When will he? I haven't talked to anyone who can answer that question with confidence.

Is Twitter aiming at Facebook Connect?

CNET News - 17:12 ET Mar 15, 2010
Twitter, Inc. - Augie Ray at Forrester Research

"Twitter continues to defy expectations @Anywhere may create a means for advertising, but that is not its purpose," a statement by Forrester Research analyst Augie Ray read.

Twitter Announces "@Anywhere" For Deeper Integration With Third Party Sites

The Business Insider - 16:43 ET Mar 15, 2010
Twitter, Inc. - Business Insider

Twitter CEO Ev Williams just announced @Anywhere, a program to allow deeper Twitter integration on third party sites. Ev made the announcement during a keynote Q&A at SXSW. . @Anywhere will grant a wide range of sites access to data from Twitter feeds for use in a variety of applications. Ev demonstrated a feature called "Hovercards", which brings up Twitter info on a person when a user holds the cursor over that person's name in a block of text.

Details: Twitter’s New @Anywhere Platform

Mashable - 16:43 ET Mar 15, 2010
Twitter, Inc. - Mashable

Twitter CEO Evan Williams just announced at SXSW that his company is taking another step to integrate with the rest of the web with a new platform called @anywhere. Operators of third party websites will be able to plug in @anywhere to integrate some basic Twitter functionality without requiring their users to navigate away from a page.When you visit a website that supports @anywhere, you'll be able to follow any Twitter account associated with that site without navigating away to the profile at Twitter.com. The Twitter blog suggests that the platform will let you follow a participating journalist from his or her byline.

Twitter to Launch @Anywhere, Fails to Live Up to SXSW Hype

GigaOM - 16:35 ET Mar 15, 2010
Twitter, Inc. - Liz Gannes at GigaOM

While the Twitter keynote had SXSW attendees lining up an hour beforehand, with many being turned away from an auditorium fitting thousands, and volunteers flagging every last empty seat for a willing occupant, it wasn't the festival highlight many had hoped. An hour long vague and high level conversation between Twitter CEO Evan Williams and Havas Media Lab director Umair Haque had listeners yawning, turning to their phones to complain on Twitter, and outright leaving. As I write three quarters of the way through the session, I'm surrounded by vacated seats.