Similarly, Bertolli had integrated segments on "Extra," promoting a special web series, "In the Heart of Italy," along with ads in People and Travel & Leisure, among other magazines.
"The variety of top quality communications platforms that Time Warner offers gives us the ability to engage our consumers with innovative brand content that is most relevant to them," Keith Weed, Unilever CMO, said in a statement. "As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship.". "We recognize that in order to drive strategic growth for our partners and ourselves, we must focus our efforts on delivering premium content, applications and experiences that serve the client's brand and uniquely engage the consumer," Mark D'Arcy, president of Time Warner's Global Media Group, said in a statement. While Time Warner would not comment on the total amount of the deal, Kantar Media, which tracks ad spending, has estimated that
Unilever spent $119 million on advertising with Time Warner in 2009.
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Similarly, Bertolli had integrated segments on "Extra," promoting a special web series, "In the Heart of Italy," along with ads in People and Travel & Leisure, among other magazines. <span class="sent">"The variety of top quality communications platforms that Time Warner offers gives us the ability to engage our consumers with innovative brand content that is most relevant to them," <span class="analyst">Keith Weed</span>, <span class="company">Unilever</span> CMO, said in a statement.</span> "As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship.". "We recognize that in order to drive strategic growth for our partners and ourselves, we must focus our efforts on delivering premium content, applications and experiences that serve the client's brand and uniquely engage the consumer," Mark D'Arcy, president of Time Warner's Global Media Group, said in a statement. While Time Warner would not comment on the total amount of the deal, Kantar Media, which tracks ad spending, has estimated that <span class="company">Unilever</span> spent $119 million on advertising with Time Warner in 2009.
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