The big Spanish language media company grabbed around $73.6 million in incremental revenue during the second quarter and $74.8 million over the first half for its wall to wall television soccer coverage in June. "We have made significant strides both compared to last year and the previous quarter," said Joe Uva, president/CEO of Univision. "In the second quarter, the 2010 FIFA World Cup was without a doubt a tremendous highlight for us. And it was our most successful World Cup to date. 
Share:  The big Spanish language media company grabbed around $73.6 million in incremental revenue during the second quarter and $74.8 million over the first half for its wall to wall television soccer coverage in June. <span class="sent">"We have made significant strides both compared to last year and the previous quarter," said <span class="analyst">Joe Uva</span>, president/CEO of <span class="company">Univision</span>.</span> "In the second quarter, the 2010 FIFA World Cup was without a doubt a tremendous highlight for us. And it was our most successful World Cup to date. Tweet this   read full story

Media executives maintain there are still good reasons to spend the money. "Broadcasting the World Cup allows us to attract viewers who are really tuned into the sport," says Joe Uva, president and chief executive of Univision. "The benefit is we get to keep those viewers after the Cup is over." ESPN, the network that bills itself as the worldwide leader in sports, says that passing up the World Cup is just not an option 
Share:  Media executives maintain there are still good reasons to spend the money. <span class="sent">"Broadcasting the World Cup allows us to attract viewers who are really tuned into the sport," says <span class="analyst">Joe Uva</span>, president and chief executive of <span class="company">Univision</span>.</span> "The benefit is we get to keep those viewers after the Cup is over." ESPN, the network that bills itself as the worldwide leader in sports, says that passing up the World Cup is just not an option....The Argentina vs. Mexico match pulled in nearly 10 million U. S viewers, the largest audience in the history of <span class="company">Univision</span>. <span class="sent">"The Hispanic community in the U. S is almost a country within a country," says <span class="company">Univision</span>'s <span class="analyst">Uva</span>.</span> "It is a community of active soccer enthusiasts that continues to grow not just in numbers but [also] in spending power.". Saadi is an intern for Bloomberg Businessweek in New York. Tweet this   read full story

He will work with David Lawenda, president of advertising sales and marketing, to coordinate local and national sales, and with Alina Falcon, president of Univision News, to streamline local programming. "Organizing all aspects of our local operations under Univision Local Media will enable us to provide seamless service to our local advertisers, identify new ways to grow our relationships with our clients and partners, and leverage our local programming and content across the company's platforms to enhance our local offerings for our audience," said Joe Uva, president and CEO of Univision, to whom Walker reports. With the announcement of Univision Local Media, the company also announced that Joanne Lynch, president of the Univision Television Station Group, will retire in August after a 20 year run with the company. 
Share:  He will work with David Lawenda, president of advertising sales and marketing, to coordinate local and national sales, and with Alina Falcon, president of <span class="company">Univision</span> News, to streamline local programming. <span class="sent">"Organizing all aspects of our local operations under <span class="company">Univision</span> Local Media will enable us to provide seamless service to our local advertisers, identify new ways to grow our relationships with our clients and partners, and leverage our local programming and content across the company's platforms to enhance our local offerings for our audience," said <span class="analyst">Joe Uva</span>, president and CEO of <span class="company">Univision</span>, to whom Walker reports.</span> With the announcement of <span class="company">Univision</span> Local Media, the company also announced that Joanne Lynch, president of the <span class="company">Univision</span> Television Station Group, will retire in August after a 20 year run with the company. Tweet this   read full story