Fox Business: Retail - Feb 10, 2010Sprint Nextel Corp (S)
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William Power
at
Robert W. Baird & CompanyThe company plans to increase the number of pre paid brands to target specific segments
Sprint already runs Boost, Virgin Mobile, and a low income offering called Assurance Wireless, and expects to have more offerings in the second half, which Hesse said would help the company regain its momentum in the area
Sprint's post paid business clawed its way back to growth as a result of its "Any Time, Any Mobile" unlimited mobile to mobile phone plan and an improved selection of smartphones Hesse said he was content with the current prices, which remain below those of larger rivals despite their recent cuts
"I'm encouraged with the post paid progress," said William Power, an analyst at Robert W Baird & Co "The challenge is proving they can sustain that"
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The company plans to increase the number of pre paid brands to target specific segments <span class="company">Sprint</span> already runs Boost, Virgin Mobile, and a low income offering called Assurance Wireless, and expects to have more offerings in the second half, which Hesse said would help the company regain its momentum in the area <span class="company">Sprint</span>'s post paid business clawed its way back to growth as a result of its "Any Time, Any Mobile" unlimited mobile to mobile phone plan and an improved selection of smartphones Hesse said he was content with the current prices, which remain below those of larger rivals despite their recent cuts<span class="sent"> "I'm encouraged with the post paid progress," said <span class="analyst">William Power</span>, an analyst at Robert W Baird & Co "The challenge is proving they can sustain that"</span>...The company plans to increase the number of pre paid brands to target specific segments <span class="company">Sprint</span> already runs Boost, Virgin Mobile, and a low income offering called Assurance Wireless, and expects to have more offerings in the second half, which Hesse said would help the company regain its momentum in the area <span class="company">Sprint</span>'s post paid business clawed its way back to growth as a result of its "Any Time, Any Mobile" un
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