"With the energy we are creating for Reebok in toning and conditioning, we will return the brand to growth in 2010.". North American sales account for roughly one third of Reebok's approximately $2.7 billion in annual sales, according to Christopher Svezia, senior analyst at Susquehanna Financial Group. In toning, Reebok found a niche product that's generating a lot of buzz and consumer interest, he said. 
Share:  <span class="sent">"With the energy we are creating for <span class="company">Reebok</span> in toning and conditioning, we will return the brand to growth in 2010.". North American sales account for roughly one third of <span class="company">Reebok</span>'s approximately $2.7 billion in annual sales, according to <span class="analyst">Christopher Svezia</span>, senior analyst at Susquehanna Financial Group.</span> In toning, <span class="company">Reebok</span> found a niche product that's generating a lot of buzz and consumer interest, he said. Tweet this 

Analysts anticipated earnings of 508 million euros, according to the average estimate compiled by Bloomberg. A sluggish economic recovery and competition from discount brands are limiting the ability of sporting goods makers such as Adidas to raise prices and increase sales volumes. Adidas wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country, where revenue fell by almost a third in the fourth quarter. "The full year profit outlook is below the most pessimistic expectations, which is disappointing markets," said Christoph Schlienkamp, an analyst at Bankhaus Lampe in Dusseldorf. "There was no good news available today." 
Share:  Analysts anticipated earnings of 508 million euros, according to the average estimate compiled by Bloomberg. A sluggish economic recovery and competition from discount brands are limiting the ability of sporting goods makers such as <span class="company">Adidas</span> to raise prices and increase sales volumes. <span class="company">Adidas</span> wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country, where revenue fell by almost a third in the fourth quarter.<span class="sent"> "The full year profit outlook is below the most pessimistic expectations, which is disappointing markets," said <span class="analyst">Christoph Schlienkamp</span>, an analyst at Bankhaus Lampe in Dusseldorf.</span> "There was no good news available today."....A sluggish economic recovery and competition from discount brands are limiting the ability of sporting goods makers such as <span class="company">Adidas</span> to raise prices and increase sales volumes. <span class="company">Adidas</span> wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country, where revenue fell by almost a third in the fourth quarter.<span class="sent"> "The full year profit outlook is below the most pessimistic expectations, which is disappointing markets," said <span class="analyst">Christoph Schlienkamp</span>, an analyst at Bankhaus Lampe in Dusseldorf.</span> "There was no good news available today Tweet this 

A sluggish economic recovery and competition from discount brands are limiting the ability of sporting goods makers such as Adidas to raise prices and increase sales volumes. Adidas wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country, where revenue fell by almost a third in the fourth quarter. "The full year profit outlook is below the most pessimistic expectations, which is disappointing markets," said Christoph Schlienkamp, an analyst at Bankhaus Lampe in Dusseldorf. "There was no good news available today.". Robert Greil, an analyst at Merck Finck & Co in Munich, also said the profit forecast was "disappointing.". 
Share:  A sluggish economic recovery and competition from discount brands are limiting the ability of sporting goods makers such as <span class="company">Adidas</span> to raise prices and increase sales volumes. <span class="company">Adidas</span> wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country, where revenue fell by almost a third in the fourth quarter. "The full year profit outlook is below the most pessimistic expectations, which is disappointing markets," said Christoph Schlienkamp, an analyst at Bankhaus Lampe in Dusseldorf.<span class="sent"> "There was no good news available today.". <span class="analyst">Robert Greil</span>, an analyst at Merck Finck & Co in Munich, also said the profit forecast was "disappointing.".</span> Tweet this 

It added a lower tax rate and lower interest payments on borrowings should also boost earnings per share to between 1.90 euros and 2.15 euros in 2010, from 1.22 euros in 2009. "We appreciate Adidas gave a detailed outlook that early in the year, however it clearly misses consensus expectations," said analysts at M. M. Warburg & Co. "The weak figures and outlook should be the main message of today's results and put the share under pressure," the broker added. Analysts had, on average, been forecasting earnings per share of 2.38 euros for 2010 and an operating margin of 7.7%. Bank of America Merrill Lynch analyst Rodolphe Ozun took a more positive view on the results, saying the reason for the shortfall in the forecast is the company's intention to spend more on advertising ahead of the soccer World Cup and on its Reebok brand, which Ozun said is showing strong signs of recovery. "While the shares may react negatively to the below expectations 2010 outlook, we find fourth quarter revenue momentum encouraging and believe that management's marketing initiatives should pay off as consumer demand continues to recover," he said in a note to clients 
Share:  It added a lower tax rate and lower interest payments on borrowings should also boost earnings per share to between 1.90 euros and 2.15 euros in 2010, from 1.22 euros in 2009. "We appreciate <span class="company">Adidas</span> gave a detailed outlook that early in the year, however it clearly misses consensus expectations," said analysts at M. M. Warburg & Co. "The weak figures and outlook should be the main message of today's results and put the share under pressure," the broker added. Analysts had, on average, been forecasting earnings per share of 2.38 euros for 2010 and an operating margin of 7.7%.<span class="sent"> Bank of America Merrill Lynch analyst <span class="analyst">Rodolphe Ozun</span> took a more positive view on the results, saying the reason for the shortfall in the forecast is the company's intention to spend more on advertising ahead of the soccer World Cup and on its Reebok brand, which Ozun said is showing strong signs of recovery.</span> "While the shares may react negatively to the below expectations 2010 outlook, we find fourth quarter revenue momentum encouraging and believe that management's marketing initiatives should pay off as consumer demand continues to recover," he said in a note to clients....It added a lower tax rate and lower interest payments on borrowings should also boost earnings per share to between 1.90 euros and 2.15 euros in 2010, from 1.22 euros in 2009. "We appreciate <span class="company">Adidas</span> gave a detailed outlook that early in Tweet this 

That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. Adidas's forecast for profit this year trailed some analysts' expectations. Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where Adidas will supply apparel for 12 teams. The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," Robert Greil, an analyst at Merck Finck & Co in Munich, said by phone. 
Share:  That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. <span class="company">Adidas</span>'s forecast for profit this year trailed some analysts' expectations. Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where <span class="company">Adidas</span> will supply apparel for 12 teams.<span class="sent"> The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," <span class="analyst">Robert Greil</span>, an analyst at Merck Finck & Co in Munich, said by phone.</span>...Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where <span class="company">Adidas</span> will supply apparel for 12 teams.<span class="sent"> The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," <span class="analyst">Robert Greil</span>, an analyst at Merck Finck & Co in Munich, said by phone.</span> He has a "buy" rating on the stock. The outlook is "cautious," Cedric Rossi, a Paris based analyst at Aurel BGC, wrote in a note to investors. Tweet this 

That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. Adidas's forecast for profit this year trailed some analysts' expectations. Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where Adidas will supply apparel for 12 teams. The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," Robert Greil , an analyst at Merck Finck & Co in Munich, said by phone. 
Share:  That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. <span class="company">Adidas</span>'s forecast for profit this year trailed some analysts' expectations. Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where <span class="company">Adidas</span> will supply apparel for 12 teams.<span class="sent"> The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," <span class="analyst">Robert Greil</span> , an analyst at Merck Finck & Co in Munich, said by phone.</span>...Profit will rise to as much as 450 million euros from 245 million euros in 2009 as sales rise at a "low to mid single digit pace," after adjusting for currency swings, the company said. Sales will be boosted by demand related to the soccer World Cup, where <span class="company">Adidas</span> will supply apparel for 12 teams.<span class="sent"> The earnings forecast "looks disappointing, as price pressure seems to be higher than expected," <span class="analyst">Robert Greil</span> , an analyst at Merck Finck & Co in Munich, said by phone.</span> He has a "buy" rating on the stock. The outlook is "cautious," Cedric Rossi , a Paris based analyst at Aurel BGC, wrote in a note to investors. Tweet this 

That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. Sales slid 4.5 percent to 2.46 billion euros as the company wrote down the value of its Reebok retail unit in China by 33 million euros after closing some stores in the country. Revenue in China dropped by almost a third in the quarter as consumers spent less compared with the same quarter in 2008, the year of the Beijing Olympics. The sporting goods maker forecast that profit this year will rise as much as 84 percent, to between 400 million euros and 450 million euros, with currency adjusted sales rising at a "low to mid single digit pace," boosted by the soccer World Cup in South Africa. "I don't see much growth potential this year except from the World Cup," Christoph Schlienkamp , an analyst at Bankhaus Lampe in Dusseldorf with a "hold" rating on the stock, said before the figures were released. 
Share:  That missed the 27.6 million euro average estimate of eight analysts compiled by Bloomberg. Sales slid 4.5 percent to 2.46 billion euros as the company wrote down the value of its <span class="company">Reebok</span> retail unit in China by 33 million euros after closing some stores in the country. Revenue in China dropped by almost a third in the quarter as consumers spent less compared with the same quarter in 2008, the year of the Beijing Olympics. The sporting goods maker forecast that profit this year will rise as much as 84 percent, to between 400 million euros and 450 million euros, with currency adjusted sales rising at a "low to mid single digit pace," boosted by the soccer World Cup in South Africa.<span class="sent"> "I don't see much growth potential this year except from the World Cup," <span class="analyst">Christoph Schlienkamp</span> , an analyst at Bankhaus Lampe in Dusseldorf with a "hold" rating on the stock, said before the figures were released.</span> Tweet this 

The shares were up 1.57 euros, or 4.2 percent, to 37.96 euros as of 3:38 p.m local time, leading gains in Germany's benchmark DAX Index. "The overall situation has improved for Adidas," Deutsche Bank analyst Michael Kuhn said in a note today, citing easing inventory difficulties in China, a rising ruble and new products at the Reebok unit. He raised his rating from "sell" and his price estimate to 35 euros from 29.70 euros. The Herzogenaurach, Germany based sporting goods maker will report full year results March 3. Kuhn expects Adidas to say sales fell 3.9 percent to 10.38 billion euros ($14.1 billion) and sees revenue rising to 10.6 billion euros this year. 
Share:  The shares were up 1.57 euros, or 4.2 percent, to 37.96 euros as of 3:38 p.m local time, leading gains in Germany's benchmark DAX Index.<span class="sent"> "The overall situation has improved for <span class="company">Adidas</span>," Deutsche Bank analyst <span class="analyst">Michael Kuhn</span> said in a note today, citing easing inventory difficulties in China, a rising ruble and new products at the Reebok unit.</span> He raised his rating from "sell" and his price estimate to 35 euros from 29.70 euros. The Herzogenaurach, Germany based sporting goods maker will report full year results March 3. Kuhn expects <span class="company">Adidas</span> to say sales fell 3.9 percent to 10.38 billion euros ($14.1 billion) and sees revenue rising to 10.6 billion euros this year. Tweet this 

Adidas' slow going with Reebok has been surprising, said Christopher Svezia, senior analyst at Susquehanna Financial Group 
Share:  <span class="sent"><span class="company">Adidas</span>' slow going with Reebok has been surprising, said <span class="analyst">Christopher Svezia</span>, senior analyst at Susquehanna Financial Group</span> Tweet this 

CHICAGO, Dec 16 (Reuters) , Nike Inc ( NKEN ), Adidas AG ( ADSGDE ) and other companies may cut their spending on sports sponsorships after the unrelenting media coverage of pro golfer Tiger Woods' marital infidelity, a Credit Suisse analyst said on Wednesday 
Share:  <span class="sent">CHICAGO, Dec 16 (Reuters) , Nike Inc ( NKEN ), Adidas AG ( ADSGDE ) and other companies may cut their spending on sports sponsorships after the unrelenting media coverage of pro golfer Tiger Woods' marital infidelity, a <span class="analyst">Credit Suisse</span> analyst said on Wednesday</span> Tweet this